Introduction:
Imagine a world where every review your business receives isn't just feedback but a tool to amplify your online presence. Repwaves v2.0 is my vision for a smarter way businesses can utilize Google Reviews to grow organically.
The Problem:
Businesses often struggle to turn customer reviews into actionable growth tools. They lack the time and expertise to respond to reviews effectively or integrate them into their marketing strategies.
The Vision:
Repwaves was born from the idea that reviews aren't just ratings—they're stories. Stories of customer experiences that can build trust and drive new customers. With Repwaves, businesses can manage, utilize, and grow their reviews, all in one intuitive platform.
The Solution:
Key Features Designed (Admin Interface):
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Dashboard Insights:
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Visual overview of review metrics (total reviews, average rating, clicks).
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Aggregated graphs for easy trend analysis.
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Downloadable Review Posters:
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Pre-designed templates for turning reviews into shareable, branded posters.
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AI-generated responses for quick review management.
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Embed Options:
- Flexible widgets to display reviews, average ratings, and review counts.
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CRM Integration:
- Automate review collection via email/phone using Zapier integration.
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Feedback Management:
- Highlight low-star feedback to encourage businesses to improve.
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Profile Management:
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Business details synced via Places API.
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Account settings for logo uploads and password resets.
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User Features:
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Rating Page:
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Customers can rate their experience with an intuitive 5-star system.
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Prompts encourage interaction while keeping the interface clean and simple.
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Feedback Form:
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After rating, customers are asked to provide detailed feedback.
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Optional fields allow them to leave their name or additional notes.
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Confirmation Page:
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Customers are thanked for their feedback and encouraged to leave a public Google Review.
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The design reinforces the importance of their input and creates a positive final impression.
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Design Process:
Research:
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Conducted interviews with local business owners to understand their review management pain points.
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Analyzed existing tools to identify gaps in functionality and user experience.
User Personas:
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Business Owner: Tech-savvy, but limited time for manual review management.
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Customers: Motivated by ease and appreciation.
Wireframes:
- Sketched initial layouts focusing on simplicity and clarity.
Prototype:
- Designed in Figma, ensuring responsiveness and accessibility across devices.
Visual Design:
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Modern, approachable color palette.
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Consistent UI patterns for seamless navigation.
Challenges & Solutions:
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Challenge: Ensuring review collection felt natural, not forced.
- Solution: Gamified the process by adding engaging prompts and visual cues.
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Challenge: Simplifying the embedding process for non-technical users.
- Solution: Created a drag-and-drop interface with live previews.
Impact:
With Repwaves, we aimed to bridge the gap between reviews and actionable business insights. The platform empowers businesses to celebrate their successes and address their challenges.
What I Learned:
This project deepened my understanding of SaaS product design, customer psychology, and the importance of bridging user needs with business goals.
Conclusion:
Repwaves isn't just a tool; it's a catalyst for local business growth. Designing this product was more than a project—it was a journey to create meaningful solutions for real-world problems.