Jake Nachlas
Senior UX Designer in New York, NY
Hey, I'm Jake! I'm a Senior UX Designer working on design configurator tools for Home Depot associates. I also do a lot of work in the healthcare space.
Projects
I was the Lead UX Designer tasked with revamping a healthcare member experience to provide more structure, clarity, and create a baseline for the company to grow. Company had a $50m acquisition after redesigned member portal launched.
I was the Lead Product Designer and Project Manager for a new micro-donation app for non-profit organizations.
Side Projects
I collaborated with a 3D designer/animator to develop the Solar 101 page for Urban Solar's marketing website. Our objective was to provide an interactive learning experience about how solar panels capture and distribute energy in homes. This page was created using HTML/CSS and three.js, with a focus on mobile-friendly design, enhancing the user's understanding through interactive visuals.
I designed and developed the 'Build Your Own Box' (BYOB) feature for FROPRO's new e-commerce site. This interactive experience allows customers to customize their box by selecting various flavors and visually see their box being assembled in real time. Our aim was to create an engaging and immersive experience, moving beyond the traditional online shopping cart. This was achieved using HTML/CSS and three.js, enhancing the customer's experience by allowing them to visualize their personalized selection as they made it.
Speaking
Presented to an amazing group of people in Orlando on AR and VR, and how UX Designers can get involved in this increasingly popular form of computing. We talked about the adoption threshold, creating real utility in AR/VR for consumers, challenges in creating spatial experiences, key terms and guiding principles, and ways to get started.
Writing
The first post of my newsletter, Talk of Tomorrow, that discusses emerging technologies, designing experiences around them, and how they can become part of our products
Work Experience
- Orchestrated the successful integration of the in-store flooring lead generation tool with POS experiences, elevating customer service across a network of over 2,300 stores nationwide.
- Successfully streamlined job management workflows for more than 2,000 third-party vendors, leveraging in-depth research and iterative design to boost overall efficiency and vendor productivity.
- Optimized permit processing for The Home Depot by leading UX design for a Salesforce portal that unified multiple systems, cut cycle times, and boosted data accuracy, enhancing customer service efficiency.
- As a recognized UX mentor, contributed to a ground-breaking Virtual Reality project, driving a significant cost reduction in environmental design by six-figures per store.
- Created an array of UI artifacts for multiple tools, effectively aiding other domains in meeting critical project deadlines.
- Established and facilitated constructive bi-weekly and ad hoc design critique workshops for team members, fostering a culture of continuous learning and improvement in design practices.
- Designed and implemented the Labs department's internal processes, setting a new standard for user experience, interactive media, and more, ultimately stimulating innovation and efficiency.
- Directed product strategy and design for customized desktop and mobile applications across various sectors, including fintech, social media, and healthcare, resulting in exceptional user experiences.
- Led complete redesign of healthcare portal which had $50m acquisition shortly after new experience was shipped.
- Conducted comprehensive exploratory research, creating meticulously designed flows, information architecture, wireframes, UI prototypes, and thorough UI documentation for multiple successful projects.
- Expanded professional competencies into emerging areas such as Augmented Reality and Three.js experiences, rapidly acquiring and applying new skills to successfully deliver innovative design solutions.
- Directed SEO strategies for a diverse clientele across healthcare, lifestyle, tech, and more, effectively enhancing both off-site presence and on-site health for improved search engine visibility.
- Managed the successful launch of new sites for all clients, ensuring optimal performance and strict adherence to high industry standards for a seamless user experience.
- Provided strategic guidance to the Creative team, leading to significant improvements in user experience and marked increases in Click-Through Rates (CTR) and conversions.
- Successfully drove a LinkedIn growth strategy that resulted in a 100% increase in the company's follower count, generating a surge in applications across all departments.
Education
The Quantitative Sciences (QSS) major consisted of eight statistics courses, and eight courses on a track of our choice (for me, computer science). Some of my favorite classes from this major included Game Theory, Natural Language Processing, Machine Learning, Technical Writing, and a Computer Science Practicum.
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