NARU is our start-up focused on creating a safe-space community for each individual to work on their personal growth. Knowing that this is no easy task — with Facebook, Instagram, Twitter, etc. all being fuelled by the “attention economy”, FOMO (fear of missing out) and self-comparison, the three largest killers of dreams — we decided nobody had a clue where to start and if there was even an answer to be found. All we knew that if anything, we had to ask the generation Z-ers themselves.
Using the WHO-DO-BE-FEEL-CONCERN framework, we aim to break down Naru’s findings from 51 survey respondents as we asked about their personal development journey and their social circle. Here are our key findings:
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There are two types of personal development journeyers: life-visionaries and self-healers.
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The three areas of focus for generation Z include career development, self-improvement and maintaining a work/life balance (once the other two are accomplished).
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The perfect personal development solution would be intuitive to use, inspire motivation, be customisable and harness social accountability.
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The highest form of motivation for generation Z-ers in pursuing their goals start from being in a stretch zone. However, when they reach burnout, re-focusing on self-care is necessary to bring motivation back. Likewise, being in complete boredom requires a boost of motivation to kick-start the cogs of productivity again.
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The biggest road-block for generation Z-ers in pursuing their goals is the inability to be self-accountable, regardless of endless productivity tools already available to them.
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The four criteria of healthy social accountability are: consistent support when asked, safe space with close friends, listening without judgement, and seek help without guilt.
Now, let’s go through each category of the framework in more detail.
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