Open to opportunities to connect with fellow product designers, entrepreneurs and digital nomads.
Senior UI/UX designer at Keyvision.
Fields of expertise include start-up early MVP product management, quantitative and qualitative research, UI/UX design, front-end development (React & React Native), digital marketing and product iteration.
Lifestyle enthusiast. Traveler. Writer. Designer. Business owner.
Passionate about learning people's stories and sharing my own.
Projects
Oracy teacher-grader for primary education. (Freelance project).
Online learning mentoring space for students for 2-day hackathon.
ePortfolio web platform for jobseekers to share projects.
Oral presentation and report on the use of artificial intelligence in chronic healthcare management.
Heritage-building application with a human-centered design (UX/UI prototyping, usability research)
Melbourne biking website built with MERN stack (Mongo DB, Expres.js, React & Redux, Node.js)
Side Projects
Research paper critique (LIN, Y. T., BARSKE, L., DEFALCO, T. & CAPEL, B. 2017. Numb regulates somatic cell lineage commitment during early gonadogenesis in mice. Development, 144, 1607-1618.)
Analysis of immigrant employment and settlement using machine learning (Python)
Speaking
Writing
If you’ve heard about the “social dilemma”, have you ever wondered how the current generation is coping with personal growth in this era?
Awards
90 second elevator pitch for NARU.
Participated in a Bootcamp hosted by the Faculty of Business & Economics and won 2nd place in the finals of the US20 Pitch Competition for NARU.
The New Colombo Plan is a signature initiative of the Australian Government which aims to lift knowledge of the Indo Pacific in Australia by supporting Australian undergraduates to study and undertake internships in the region.
Work Experience
Co-founder to develop a next-generation personal development and social accountability platform.
- User Interface & UX design of an intuitive goal setting and tracking social application
- High-fidelity prototyping on Framer using usability guidelines and iterative design-testing strategies to incorporate user feedback and requirements.
- Front-End React Native development on an Express JS framework for iOS and Android.
- Project management of a small development team to launch a functional MVP in 6 weeks.
- Pitch preparation and video for the University of Melbourne 2020 start-up competition (2nd place) and Textbook Ventures Student Startup Festival 2020 (semi-finalists).
- User interviews & usability testing with 20 early alpha testers to onboard (Firebase distributor), give feedback and check-in biweekly to inform areas of product improvement and request features.
- Survey data collection and market research with 50+ respondents to analyse gaps in existing market and inform product design and development.
- Product management of 3 iterations of MVP using design-thinking methodology, improving KPIs such as daily active users, user engagement and sign-up.
- Digital marketing on social media (TikTok, Instagram and Twitter) to create engaging content and videos to a target early-adopter audience of the generation Z population.
YouLi is a transformational group travel platform for travel bookings, travel management and customer experience delivery. During my time as the Head of UX/UI at YouLi, I completed the following duties:
- Management of Figma design files for YouLi and client websites (including design systems)
- Ensured consistent use of styles and design patterns throughout the platform following best usability and accessibility practices
- Refined design process from wireframing to high fidelity dev-handover designs to ensure continuous improvement and quality
- Performed interviews, usability testing and prototype demos with clients to get product feedback
- Quality review of delivered product development to ensure they match designs
Research assistant for Assistant Professor Dr. Jo Wu at the University of Sunshine Coast.
- Research protocol revision
- Qualitative research and video-interviews
- Assistance with ethics application
- Deployment and maintenance of website
Marketing management for an online Italian dessert shop, including:
- development of Shopify store ($2k/month revenue)
- social media content creation and marketing (Instagram, Facebook)
- product branding and packaging design
- Google analytics to track customer conversion
- email marketing and automated customer funnels
General administrator and sales representative at one of Victoria’s leading education hubs for primary school to high school coaching, RL Education.
- Operational supervisor of three campuses, ensuring highest quality of students’ learning experience
- Scheduling the classes of mentors and teachers on a weekly basis
- Actively maintaining authentic relationship with customers on WeChat, Facebook and Instagram, as well as via phone calls, emails and walk-in appointments.
- Collecting consumer feedback for market status analysis, communicating with marketing and managerial operators to launch new campaigns and marketing strategies
- Financial transaction processing and general accounting with Xero
- Customer Relationship Management with MindBody software’s branded web and app services
- Event management of numerous seminars, opening ceremonies, workshops and information sessions
Senior casual staff at one of the ST Group’s latest entrepreneurial ventures in Australia, PAFU Co Outlet.
Principal’s secretary; organizing and printing teaching materials, and assisting students and their parents at a Chinese language school.
Internship as an executive assistant at an Australian land subdivision, construction management and estate marketing firm.
Volunteering
• Hosting orientation program for new students at the University of Melbourne as an UMSU volunteer
• Informing the university’s facilities, campus locations and answering student enquiries
• Certified training for English Teaching by the Overseas Community Affairs Council
• Taught English to grade 5-6 primary school students for 2 weeks at a rural school in Taichung
• Actively contributed to teacher meeting to discuss classroom learning dynamics, individual student improvements and planning joined class activities/assemblies.
• Interviewed by Taiwanese press to encourage participation in the English Teacher Volunteer Program
Education
Studied subjects in Biological Science & Computer Science during an exchange semester at NTU.
The Ethical and Business Impacts of Artificial Intelligence