I helped Goods establish their brand identity practice with strategic design solutions. I lead projects across multiple industries and scales. My focus was to raise the standard for design excellence across the agency.

Sons is where I cut my teeth as a brand designer. I was able to think big and small to solve the tangible problems of scaling identities for brands like Patagonia, Coca-Cola, Sonos, Chick-fil-A, Johnson and Johnson, and Merrel.

I learned that all brands are created differently, with different strengths and opportunities. My experience at Sons is where I learned to ask questions differently and carefully listen to feedback.