About
A designer helping teams make what's complicated compellingly simple.
Projects
Redesigned flagship storefronts for 7 brands in 3 months with Elva ☙ Design system for e-commerce ☙ Conversion up 14%
Design system for email marketing ☙ Helped re-platform millions of subscribers ☙ Design in Figma, export to Klayivo, allows team to double their sending frequency without doubling staff
Finished the re-design for Bassett's digital flagship with Elva ☙ Tight developer feedback loops to workshop solutions to fit budget and schedule ☙ Pushed boundaries of Salesforce Commerce Cloud's SFRA to improve conversions and brand experience
Visual design for main website navigation system ☙ Improving user experience and key metrics across storefront ☙ User testing and prototyping ☙ Dev handoff including component consolidation and systemization
Work Experience
Collaborative event management that helps VC/PE firms build relationships.
Design for e-comm.
Everything from visual concepting to email marketing templates, building and evolving design systems, product detail pages, checkout flows, and user accounts.
Design, video post-production, and website development services for clients ranging from BlackRock to mom-and-pop,
Leading web projects from pitch through launch— providing art and creative direction, design, programming, content development, mentoring, and project management.
Non-scripted, documentary style video production, editing, and motion graphics. Making films about wind farms, health clinics, and a whole lot more.