Marco Luthi

Marco Luthi

Product Designer in Zürich

Designer that likes to tinker. Currently Lead Product Designer at Procivis, working on digital identities & credentials.

Side Projects

Ongoing

Use your own CoreML models to interact with your Mac through keyboard shortcuts.

Ongoing
Annotate Audio

Capture, annotate and train CoreML models on your device. From Sound, motion & video. Embeddable & easy to use.

To learn more or become a beta tester, click here to contact me.

2024

Digital name cards on your iPhone.

Work Experience

2020 — Now
Zürich

Design digital credential and government solutions. Led all design and user development of Procivis One, a comprehensive credential lifecycle management software. Develop solutions for Swiss government entities. Collaborate across all teams and verticals. Implemented design libraries and templating. Coordinated & supported (re)brand and website initiatives.

2013 — Now
Zürich

Offers conception, development, and sparring services to clients ranging from startups to cultural organizations.

2017 — 2020
Zürich

Developed concepts, conducted user research, and implemented assets for clients including EAO, Thommen Medical, and Compona. Specialized in user research, rapid iteration, and creative coding.

2015 — 2017
Zürich

Focused on investment goods and industrial machines. Integrated touch screens into CNC and roadway equipment. Developed concept for tablet controller with joysticks for pipe laying machines. Emphasized safety and long-term usability in industrial design.

2014 — 2014
Winterthur

Created graphics and animations for SMEs and larger companies. Produced graphics for Orell Füssli Books and animations for store fronts.

2007 — 2007

Awards

2023
2023
MACH Impact Award from MACH Alliance
2022
2022

For eZug App
1x Silver, 3x Bronze, 1x Master Nomination

2021

For EAO 3D Configurator
1x Gold, 1x Silver, 1x Bronze, 1x Master Nomination

2020

For Compona Webshop
1x Gold, 1x Silver, 1x Bronze, 1x Master Nomination

Projects

2019

Compona is an electronic components distributor, which had been printing 1'000+ page catalogs for 40 years, even tho having a digital store front for 10. In 2017 they decided to become fully digital with their sales channels.

The result is an award-winning new website with an innovative tree-view navigation structure(BoSW Gold, Silver & Bronze, 2019).

2018

Intelliact is Middleware company and technical partner of Eyekon AG. After completing multiple successful projects together, Intelliact decided to redesign their brand in 2018.

The goal was to make their story as accessible as possible: Explaining what a middleware company can provide to optimise internal structures. This was achieved by breaking their story down to the simplest form. The result is an isometric style with a generative properties.

2017

Doppelmayr is a world leader and manufacturer of ropeway systems.

For their digitisation strategy, the company decided to redesign and simplify their control systems by approaching various processes with a user-first perspective – By reducing complexity by unification. And insuring participant safety thru realtime data integrations, allowing for better decision making.

The resulting system is called "Doppelmayr Connect", and was released in 2017.

2016

CELOS is an app-based control environment for the manufacturing industry. MAPPSV is the hybrid-digital interface platform (HMI) for precise and efficient control of machining tools. Together these systems allow users to manage documents, visualise processes, maintain overview / connectivity of machine data and planning of production lines on all corporate levels – Thereby laying the foundation for a true digitised, paperless production.

This platforms design and concepts were developed at Schindler Creations for DMG Mori

Education

2012 — 2015
2011 — 2011

Contact