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/lee - lend /
freelance product designer - right now I'm getting paid to design software for healthcare, productivity tools, and cycling.
I currently ride a Santa Cruz 5010, surf a Ricky Carrol 9'0, a Soundings 5'8 Grovler, and a recently recovered HS Hypto 5'6.
Work Experience
I have experience working on feature design, demo design, and many forms of design system work from scaling/un-scaling/creating/managing/refactoring/documenting/implementing.
I thrive working with internal teams on projects with insane deadlines.
Clients include:
Getwell
WebMD
Healthwise
TextExpander
Idearoom
Roll
Dash Bicycles
Fine Bicycles
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Provided last mile design and development for a new Webflow platform, aiming to increase engagement 25% quarter over quarter. Leveraged Google Analytics for traffic pattern analysis.
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Developed new lead scoring model in collaboration with sales and marketing to increase mid funnel leads by 20% quarter over quarter.
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Designed and developed custom html email templates aiming to increase open rate by 15%.
Projects
Background:
A huge value prop of healthwises content library is the diverse language support. 20 languages are supported in their content library and as a big push to demonstrate that, artificial intelligence is being used to showcase how translation services can be used to deliver content and instruction.
I worked with the product and marketing team to build a demo that showcased the new use of an ai chat bot that would allow patients to collect content info and swap languages on the fly.
Process:
I worked with the marketing to craft a story through data that a sales person could use to walk through the demo and highlight how the dashboard adapted and provided feedback to the user of the dashboard while they were pitching the dashboard.
I also worked with the product team to build out flexible components that could be used and adapted in future demos.
I worked on updating and writing documentation for the Healthwise Analytics Component library.
Creating charts and tables from scratch can be needlessly time consuming, so we created small atomic pieces that can be rearranged, adapted, and composed to quickly iterate and prototype large sets of data - all without needing to detach a single component.
This saved the demo team (me and a few other designers) a ton of time when when working through product demos that need to tell a story through the data.
A big part of creating these components was documenting the how, why, and when these components for other designers on the large, distributed design team.
Healthwise builds healthcare education applications that help hospitals prescribe, manage, and engage with their patients before, during, and after treatment.
Advise allowed care providers a way to analyze how well their prescribed content was doing throughout their healthcare system. They could drill all the way down to a specific title, in a specific language, coming from a single care provider.
We needed to tell a story with this demo that showcased an office that was out performing the others, and an office that needed to improve based on their patients usage rates of the pieces of content.
Built a website for a friends bicycle frame building business. Used Webflow, some custom animations, some fun lil fonts, and a friends incredible photos (shout out Eamon Queeny you're insanely talented)
Volunteering
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Leading Volunteer Coordination for GenUX Convention, assisting in recruitment and delegation.
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Collaborated on design and development for a website for GenUX convention.
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Mentor/Mentee liaison for 7 groups of mentors/mentees for V.0 Mentorship Program.
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Led Volunteer Coordination for 30+ volunteers for Falkorburg Cyclocross.
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Assisted with race registration, course set up and breakdown for other local bike races.