As co-founder and CEO of Catch, I raised $20M from top Silicon Valley investors to pursue our vision of building a safety net not tethered to employers. We built an app used by tens of thousands of independent contractors to manage tax withholding and payments, retirement investment, and insurance enrollment.
In 2023, I sold the company.
My role included:
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Growth: go to market, partnerships, business development and user acquisition across channels. I built partnerships with Square, Doordash, Upwork, SitterCity, and other large marketplaces of solo business owners and contractors. I designed and managed paid advertising strategies including SEM and social. I ran events and PR strategy to acquire affiliate groups of photographers, musicians, hair stylists, and other freelancers.
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Product: strategic roadmap, feature development, user testing, and retros. I led product prioritization and designed core features including our onboarding and paycheck experience. I worked with engineers and designers to ensure we shipped high quality quickly. I tested our product with customers in the market to turn feedback into insight.
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Customer Experience: support, user communications, and marketing. I led our in-house support team and addressed all escalation issues for user's finances. I built and implemented our drip campaigns and onboarding communications flows to drive adoption and engagement.
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Finance: fundraising, budget planning, revenue operations, and accounting. I raised a Pre-Seed, Seed, and Series A round and managed the finance team.
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Operations: product partnerships, licensing, and office management. I owned our relationship and contracting with banking partners, aggregators, and broker dealers.
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Compliance: auditing, security, and training. I led our annual auditing and approval for health insurance integration.
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People: organizational design, hiring, management. I sourced, hired, and developed a team of more than 60 people.
What we accomplished:
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Over 100,000 registered users, millions in revenue
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Major partnerships with public companies and high growth startups
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Hundreds of millions of dollars processed
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Tens of millions of dollars saved by customers
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Health Insurance licensing and agency in 34 states
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Federal Government approval for API integration (1 of 9 companies)
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Millions of dollars in subsidies secured for customers
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SEC registered RIA and wealth management audit
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0 Federal CMS audit failures and 0 security breaches
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Successful sale and exit