Due to the privacy of this project, this is just an overview. Please contact me for a detailed walkthrough.
At the beginning of 2022, the team at KRFTWRK and I started collaborating on a new social product with the folks at OOt Social (Pronounced "OUT" with a Canadian accent). What came of it was a new social app that focused on bringing people together.
With our compass set on communities and engagement, we focused our discovery and research around understanding what it was that people enjoyed about going out and meeting new people. We also took a deep dive into reasons why people might be more engaged in some communities over others. The goal essentially was to gain a greater understanding of human connections.
Though we might not be experts in the field, we did come away with some insights. With our new product, we wanted to:
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Have a place where people could connect with others with similar interests.
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Meet in physical spaces that resonated with the communities, and
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create an environment of inclusiveness where everyone was welcome.
Through many iterations and explorations, OOt was delivered to make social, social again. OOt is a product that allowed users to join communities based on current interests while supporting local businesses through exclusive deals offered in the application. With the support of the team at KRFTWRK, I lead the design with a variety of prototyping and testing approaches of increasing fidelity. Ultimately, building a product currently live and available in the app store.
