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Work Experience
Making ambitions reality. At CIBC I worked closely with product owners, team leads, and other designers to drive strategic design initiatives on CIBC.com, explored high level ideas, and helped level up the design practice at CIBC through mentorship, workshops, and establishing rituals.
At Produktiv, I helped deliver digital solutions for startups and technology leaders. I contributed to 5 product launches in 9 months, including feature explorations for The Weather Network and Sunlife Financial. I conducted User Interviews and Usability Tests, focused on accessible design, and design systems. I also helped create FRMWRKS, user-friendly digital tools for engaging audiences.
At Crowdbotics, I developed digital products for innovative startups across the USA. I successfully shipped 8 products, including a digital booking system tailored for low-income art students in Chicago. I collaborated closely with Product Managers and Developers throughout each phase of the project, ensuring efficient design, development, and an iterative process.
Projects
Started in July 2024.
With the goal to redesign the Student Advice Page into an engaging platform to provide clear, visual, and interactive guidance to students, I led UX and vision for this project aiming to create an experience that is more personalized for the student experience.
By providing Canadian students looking to study in the USA an improved understanding of the US Cross Border banking offers by providing clear information and content strategy. During this project, I again led UX design and vision for this redesign.
Lead UX and design for the redesign of the partnership page between Student Life Network (SLN), who look to make the student journey more rewarding and affordable, and CIBC. As a team, we looked to provide students with a more robust experience informing them of all scholarships, contests, and giveaways being offered.
Product strategy and design for OOt's social app and business platform.
Strategy and design focused on user retention and growth. Work included workshop explorations, experience audit, component design, research, and testing.
A new innovative health and wellness product from Sunlife Financial, a Canadian-based financial services company, helping clients achieve lifetime financial security.
Complete rebrand and product overhaul for Bounce Life. Work included an experience audit, component design, and research.