Jules Halstead

Jules Halstead

Product Designer in Omaha, NE, She/Her

I'm obsessed with isolating problems and defining strategies to solve them


IA + Navigation Redesign at biBERK

Work Experience

2022 — Now

My days are primarily focused on our internal tool, Apollo, our home grown solution to risk rating, policy management, claims management and billing. In the day to day you can catch me:

🧐 Learning SO MUCH about the complexities and nuances of our different product areas, our 
customer needs and the roles of our primary users—our own employees
🧠 Obsessing over the open-ended and ambiguous problems that sit at the intersection of 
complex domains and non-linear workflows
🕵🏻 Balancing trade-offs to solve those problems, with mindfulness of short-term needs, long-term direction, and inevitable constraints
🤝 Building relationships with different departments to support their needs, and providing education on the availability and usefulness of UX tools and resources
💡 Defining key areas of improvement for each product area based on company goals and findings 
from our user research
✨ Jumping into the weeds with whatever research, design or prototyping needs doing

2021 — 2022
UX Researcher + Designer at Union Pacific Railroad
Omaha, NE

I worked with different departments and dev teams to research, improve and develop UP internal tools. From conducting intensive user interviews and usability testing, to designing and prototyping software, I helped discover issues and design solutions that improved our employee and customer experiences. A day in the life at UPRR looked a little like:

✨ Designing low to high fidelity visuals, including mockups, prototypes and user flows
🔍 Conducting extensive research in order to improve UP internal tools
🤝 Collaborating with a wide range of engineering teams to redesign and improve existing software
💡 Hoping design a new customer tool from the ground up
🥅 Consulting on analytics goals and KPI’s for our digital customer experience department
💭 Dreaming about riding on trains (sadly I never go to do any yard visits)