Conveying DexCare's intelligent decisioning technology through modular artwork inspired by the principle of "form follows function". References to subway maps, Swiss railway clocks, and DexCare's product dashboard encapsulate the theme of helping health systems find time for the best care.

DexCare has raised $75M in Series C funding since the brand refresh.

Creative/Art Direction & Design: Joanne Lam
Artist: Karolina Ficek (karolinaficek.com)
Copy & Communications Management: Kaitlin Rebella
Brand Strategy: Emily F. Peters (emilyfpeters.com)

Part of Otherly, a co-production of 7 short docs - all originally designed for the Instagram Stories vertical format - between the National Film Board of Canada and American Documentary's interactive division, POV Spark. This marked the first collaboration between the two internationally renowned institutions.

Writer & Director: Joanne Lam
Art Director & Illustrator: James Lee Chiahan (jlee.ca)
Animation Lead: Una Di Gallo (unadigallo.com)
Sound Designer & Sound Editor: Jonathan Webb (jwebb-sound.com)
Composer: Vassilis Philippou (vassilisphilippou.com)

A rapid 1-month launch for the Center for Nursing Excellence and Advancement. Artwork scenes depict home health nurses in preparatory stages of their work, highlighting the dedication, skills, and heart of the profession.

Humana acquired Kindred at Home which now operates as CenterWell Home Health.

Creative/Art Direction & Design: Joanne Lam
Artist: Christy Lundy (christylundy.com)
Editorial Content: John Fox, David McLain (weareslipstream.com)
Copy & Project Management: KT McGraw, Emily F. Peters

Uncommon Bold is a brand strategy studio supporting companies that make medicine better and people healthier. The artwork reflects this ethos by portraying community spaces built around medical cues as architectural structures. Jewel tones serve as the foundation of the brand palette.

Creative/Art Direction & Design: Joanne Lam
Artist: Una Di Gallo (unadigallo.com)

Network for Regional Healthcare Improvement (NRHI) and Strategic Health Information Exchange Collaborative (SHIEC) merged to become Civitas Networks for Health, a nationwide platform helping local nonprofit health collaboratives and HIEs to grow and thrive together. The modular brand artwork depicts America’s diverse architectural landscape as interconnected and data-driven.

Winner of the Medigy HITMC Award for Website of the Year.

Creative Direction & Design: Joanne Lam
Artist: Una Di Gallo (unadigallo.com)
Naming & Copy: Ashley Greer (ashleygreermedia.com)
Brand Strategy: Emily F. Peters (emilyfpeters.com)

A global leader in insurance technology for 25+ years specializing in end-to-end solutions that automate critical activities in the insurance purchasing process. Minimalist shapes in Hockney-inspired blues and greens form modular patterns - a nod to FJA's technical adaptability and breadth of expertise.

Creative Direction & Design: Joanne Lam
Copy & Communications Management: Jessica Cassady
Brand Strategy: Emily F. Peters (emilyfpeters.com)

Elation's clinical-first EHR solutions help primary care organizations start, grow, and succeed in delivering the highest-quality personalized care to patients. I served as design consultant during Elation’s brand refresh process with Olivine, then through to and beyond their $40M Series C funding in 2020. I also led branding for Hawaii's Hana Hou Medical Group which was founded in partnership with Elation in 2022.

Launched in tandem with cover designs for the MIPS Manual 7-booklet box set and a "Design Your Own Book Cover" booth at FemInEM Idea Exchange in New York. Doctors in emergency medicine shared stories they'd like to write; titles were then placed into each participant's chosen template/colourway and mailed to them in a postcard format post-conference.

A multi-sensory collaboration between six artists in five countries. Comprised of an illustrated storybook, a soundtrack of songs and soundscapes, and a trio of custom scents, all works share a common narrative about the journey of a roving cardboard box. Edition of 500.

Co-Creator, Creative Producer, Writer: Joanne Lam
Co-Creator, Illustrator: Kyu Hwang (kyuhwang.com)
Sound Designer: Robin Rådenman (robinradenman.com)
Perfumer: Jacqueline Steele (goest.us)
Singer/Songwriter: Lindsay Olsen (salamirosejoelouismusi…)
Graphic Designer: Nazara Lázaro (nazaralazaro.com)

"Flatten The Curve" was a graph (adapted from CDC's 2017 community mitigation guidelines report, and based on work by professor Carl T. Bergstrom, Esther Kim, Dr. Drew Harris, and Rosamund Pearce) used at the start of the pandemic to help the general public understand the capacity limits of our healthcare systems. Given the urgency of the situation, I designed a series of social media-ready, easy-to-follow graphics and coordinated a grassroots public health campaign through Twitter. Volunteers from around the world helped translate the text into 13 languages - with a special contribution from Sharon Choi, director Bong Joon-ho's interpreter during his awards campaign for Parasite.

Poster triptych concept for three of Edward Yang's films.

Designed a PIY (print-it-yourself) series based on the traditional lunisolar calendar. Each month featured a notable woman of Chinese heritage, with accompanying audio of me interviewing my grandpa about the solar terms.

Contributor from 2013 to 2016, writing about contemporary classical music for the award-winning site powered by the American Composers Forum.

Designed the multimedia curriculum and led the 12-week personal storytelling workshop for teens facing barriers to equal access, opportunities, and resources. This inaugural program was funded by Mozilla Foundation's Hive Toronto Learning Network.

Sound logo and soundscape submitted to the festival's Urban Soundscape Competition, judged by Ryuichi Sakamoto. Created in collaboration with Robin Rådenman.

Produced a series of short-form audio pieces using binaural microphones for Soundry, a now-defunct listening laboratory and magazine. Anonymous secrets were received both online and in person, then read by anonymous strangers.

Participated in an all-hands workshop to re-articulate the mission and values of Yakima Valley Farm Workers Clinic, resulting in a new marketing and communications strategy that helped the clinic create relationships with 76,000 new patients and an estimated $200M in new revenue in six months.

Impromptu audio interview with Michael Metzler - bellmaker, musician, and owner of Der Glockenladen in Berlin, Germany.

Short audio documentary about cultural estrangement and its effects on language, identity, and the meaning of home. Used as teaching material for an undergrad course called "The Global Ear" at Endicott College (thanks Todd!).

Ten of my photographs were published in the zine's first issue by UK-based artist and archivist Craig Atkinson. Edition of 250.

5-day forum in Taipei organized by National Taiwan University. Scholars, industry leaders, and student delegates from around the world gathered to exchange ideas and academic knowledge on the topic of globalization.

Back-and-forth email collaboration of art, music, words, and thoughts, illustrated by Kyu Hwang and curated by yours truly. Archived mixes (1-24) were created by myself in 2009. Featured on The Fox Is Black, The Strange Attractor, and art4d.

APOT and the Otherly films made their festival premiere as part of Festival du Nouveau Cinéma's 50th edition programming.

Audiovisual piece created for Tiny/Massive. The entire facade of Harpa Concert Hall became a canvas of light upon which conceptual and interactive works by international artists were displayed over the course of four days.

Found footage short film for the second edition of the festival hosted by BOOK/SHOP. Screenings were held at VSCO New York on October 15 and VSCO HQ in Oakland on October 22.

Featuring 60 exhibiting artists from around the world, Fully Booked was a satellite event to the 11th edition of Art Dubai and the 13th Sharjah Biennial.

As part of the "We The Explorers" open call, our project's audiobook was sent into space aboard NASA's OSIRIS-REx spacecraft while on its journey toward asteroid Bennu.

BC Psychological Association and the Vancouver Public Library curated a group exhibition on the theme of psychological health and resilience. My photograph was one of the selected pieces.

Short film (based on My Face for the World to See by Alfred Hayes) for the inaugural event hosted by BOOK/SHOP at Rio Theater on October 25. Created in collaboration with Danielle Holmes.

A meditation on the practice of soundscape composition, rendering the waning echoes of a cello into an oceanic soundscape. Recorded in Högalid Church in Stockholm, Sweden. Created in collaboration with Robin Rådenman.

Interactive installation conceptualized and built in five weeks by six digital media students.

A Portrait of Tracy, as part of the Otherly series

Client: Civitas Networks for Health

Top 10% of the graduating class in the Faculty of Arts

Recommended by the Department of English

Recommended by the Faculty of Arts

Recommended by the Faculty of Arts

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