Joseph Bertino

Joseph Bertino

Design Manager in Stockholm, He/him

We made a template to promote safe, constructive design crits. It's called "Design Feedback Jam" and you can get a copy here:

19 days ago


I'm Joe, a New Yorker living in Sweden with my wife and two daughters.

I've spent the last decade designing content for technology companies. Now I'm getting into the operational side of things — recruitment & hiring, learning & development, psychological safety, team norms, rituals and more.

For fun? I'm either riding my bike or planning family excursions in the forest.

Work Experience

2022 — Now

Making sure product and content designers at TG feel inspired and supported, so we can continue building a world class remittance service for immigrants.

2022 — 2022
Content Design Lead at Klarna

Provided design leadership for the Klarna App Ecosystem & managed a team of five incredibly talented content designers.

2021 — 2022
Senior UX Writer & Competence Lead at Klarna

App Design Support — Provided content design and ux writing support for product teams within the Klarna App Ecosystem.

2021 — 2021
Senior UX Writer & Accountable Lead at Klarna

Global Language & Tooling — Led discovery and definition of our product localization program.

2019 — 2021
Senior UX Writer at Klarna

Brand Experience — Collaborated with global delivery to create guidelines and documentation for merchant integrations.

2018 — 2019
Product Marketing Manager at Klarna
Stockholm, Sweden

Commercial Offering — Developed B2B messaging based on merchant feedback and competitor analysis.

2016 — 2018
UX Writer & Strategist at Bambora
Stockholm, Sweden

Developed a consistent writing style across products and led workshops on brand voice.

2015 — 2016
Product Copywriter at Truecaller
Stockholm, Sweden

Delivered product copy and localized strings for Truecaller (Android & iOS) and TrueSDK.

2014 — 2015
Writer & Strategist at Bertino Co.
Stockholm & Copenhagen

Freelanced at Radon, B-Reel, House of Education (formerly Sqore), Duuoo, and Epic Eats

2012 — 2014
Digital Copywriter at
Copenhagen, Denmark

Developed product positioning and wrote marketing copy for web, blog, and social.



I joined the Descender podcast, along with my friend Sergio Valero Notari, to talk about how we ended up as content designers.



2022 — Now

I'm dedicating some time to mentor aspiring ux writers and content designers.

2017 — 2018

I joined Team Rynkeby (Täby) as a cyclist to raise money for Barncancerfonden. After a year of training we completed both Vättenrunden and a 9-day tour from Malmö to Paris.



2009 — 2011
Creative Strategy at Academy of Art University
San Francisco, CA
2002 — 2006
Communications at St. Lawrence University
Canton, NY




Transfer Galaxy