I'm looking to join an ambitious design team to help solve problems with copy and content.
If you need a hands-on ux writer or an interim manager for your team, please reach out. I'd love to say hi and learn more about your product or service.
I'm Joe, a New Yorker living in Sweden with my wife and two daughters.
I've spent the last decade designing content and leading teams for technology companies.
Now I run my own studio and I’m open for contract work — either hands-on ux writing for your product or stepping in as a design manager to provide (fractional) leadership and support daily operations.
For fun? I'm either riding my bike or planning family excursions in the forest.
Work Experience
Currently:
- Tink (owned by Visa), where I'm leading content design for the customer experience domain.
Previously:
- IKEA x Hint Design
- Swedbank Pay x BBH
I joined TG as head of design to develop my skills as a leader and coach. For six months I created a safe and supportive workplace, led workshops and rituals, documented team deliveries, added tools to promote asynchronous work, designed a recruitment and hiring process, and collaborated with PMs on sprint planning and OKRs. In addition, I helped the team navigate an ambitious product expansion into services other than remittances.
Provided design leadership for the Klarna App Ecosystem & managed a team of five incredibly talented content designers.
App Design Support — Provided content design and ux writing support for product teams within the Klarna App Ecosystem.
Global Language & Tooling — Led discovery and definition of our product localization program.
Brand Experience — Collaborated with global delivery to create guidelines and documentation for merchant integrations.
Commercial Offering — Developed B2B messaging based on merchant feedback and competitor analysis.
Developed a consistent writing style across products and led workshops on brand voice.
Delivered product copy and localized strings for Truecaller (Android & iOS) and TrueSDK.
Freelanced at Radon, B-Reel, House of Education (formerly Sqore), Duuoo, and Epic Eats
Developed product positioning and wrote marketing copy for web, blog, and social.
Developed brand messaging, press materials, community content, and custom pitches for prospective customers.
Managed digital campaigns for Best Buy, FedEx & General Electric.
Managed print campaigns for Sprint & Nextel Partners.
Speaking
I joined the Descender podcast, along with my friend Sergio Valero Notari, to talk about how we ended up as content designers.
Volunteering
I joined Team Rynkeby (Täby) as a cyclist to raise money for Barncancerfonden. After a year of training we completed both Vättenrunden and a 9-day tour from Malmö to Paris.