
Joseph Bertino
Design Manager in Stockholm, He/him
We made a template to promote safe, constructive design crits. It's called "Design Feedback Jam" and you can get a copy here: bit.ly/3GOmCzf
About
I'm Joe, a New Yorker living in Sweden with my wife and two daughters.
I've spent the last decade designing content for technology companies. Now I'm getting into the operational side of things — recruitment & hiring, learning & development, psychological safety, team norms, rituals and more.
For fun? I'm either riding my bike or planning family excursions in the forest.
Work Experience
Making sure product and content designers at TG feel inspired and supported, so we can continue building a world class remittance service for immigrants.
Provided design leadership for the Klarna App Ecosystem & managed a team of five incredibly talented content designers.
App Design Support — Provided content design and ux writing support for product teams within the Klarna App Ecosystem.
Global Language & Tooling — Led discovery and definition of our product localization program.
Brand Experience — Collaborated with global delivery to create guidelines and documentation for merchant integrations.
Commercial Offering — Developed B2B messaging based on merchant feedback and competitor analysis.
Developed a consistent writing style across products and led workshops on brand voice.
Delivered product copy and localized strings for Truecaller (Android & iOS) and TrueSDK.
Freelanced at Radon, B-Reel, House of Education (formerly Sqore), Duuoo, and Epic Eats
Developed product positioning and wrote marketing copy for web, blog, and social.
Speaking
I joined the Descender podcast, along with my friend Sergio Valero Notari, to talk about how we ended up as content designers.
Volunteering
I joined Team Rynkeby (Täby) as a cyclist to raise money for Barncancerfonden. After a year of training we completed both Vättenrunden and a 9-day tour from Malmö to Paris.