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Jessica Chang
🙂
Jessica Chang

Gallery

I am the lead designer at gallery.so, the leading social network for NFT collectors. Since March 2022, I directed the product's redesign to align with our new brand, launched the social feed, an editor redesign, a navigational refresh to support notifications and new pages in a user's profile, as well as the multi-gallery experience. In addition I built our design system (Frames DLS) from scratch.

Brand rollout
Led the brand refresh of gallery.so, working closely alongside Mouthwash studio. We were inspired by the likes of streetwear and high fashion i.e. SSENSE, Balenciaga, Nike, Maison Margiela, etc. to land on a design direction that incorporates form and function synergistically.

gallery.so/pixelpete

Social feed
Press

Gallery's first step in creating bridges across people, collections, and communities.

Navigational refresh
To support more personalized profiles and multiple galleries

Home
Profile
Galleries

NFT NYC Invitation
Inspired by Maison Margiela's fashion show concepts. Unfortunately we decided not to host an event for NFT NYC 2022, so this did not ship.

Blackout entry point
The invitation
The venue

(OBJECTS) merchandise shop

Storefront
Item detail
Checkout

Editor refresh
To support new theming and customization features

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