Carers Australia was looking to redesign their website for a modern and accessible web experience. Using several user-centred research activities, I undertook two weeks of research to better understand the current state of the website. During my research playback to stakeholders, I also took the opportunity to co-design a new homepage layout through a stakeholder sketch activity.
Based on these sketches, I designed a homepage wireframe to inform the design direction for subsequent page template designs. After iterative refinement of initial wireframes, I produced high-fidelity UI designs in Sketch, along with a bespoke responsive UI-kit, with a focus on usability and consistency between responsive experiences.
Following my design phase, I conducted a content audit, and rewrote over 70 pages of web content. Once custom WordPress templates had been built and delivered by an external vendor, I published the new web content, and trained internal marketing & communications staff in the publication of content using the new Wordpress templates.
Key achievements:
-
Effectively halved the number of web content pages from 74 to 37, while creating several brand new content pages
-
Resultant of my research and design work, my engagement was extended to also redesign the National Carers Week campaign website following the same process