I joined OurCal to take the app to market. Together our tiny team launched two apps, iterated to product-market-fit, and monetised.
First we launched Onin, the social calendar app. It was a double-launch also announcing our £2.75M fundraise across Tech EU, Maddyness, UKTN, and more.
Our core mission was to connect our calendars and conversations - two tools that have been forever disconnected. Our key metrics remained stubbornly low after multiple iterations. However, we'd gathered key insights that helped us find our power users: families and couples who value privacy.
This led us to re-launching and re-positioning as OurCal, the private shared calendar app for families and couples. Through building and learning we found world-class product-market-fit and launched monetisation with OurCal Plus.
We became a mainstay feature across the App Store, breaking the top 100, and scaling beyond 50,000 users in our first 6 months (many, many more now 🤫)
Highlights:
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Led positioning pivot from Onin to OurCal, leading us to PMF
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Scaled to 0-50k+ users in our first 6 months (many more now 🤫)
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Secured 4x App Store features in central spot on the "Apps" tab
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Established OurCal as mainstay in "What's New In Apps" in 28 countries
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Led market research, user research, messaging, positioning, and naming
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Led ASO, SEO, paid search, email marketing, and brand asset design
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Designed all marketing assets used across platforms
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Collected user stories showcasing our real-life impact in 150+ countries
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Presented progress report to investors at their London HQ
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Launched OurCal+ and achieved benchmark-breaking metrics
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Ensured all user acquisition was privacy-first (no tracking, anywhere)