As a web developer in HappyFox marketing I have the ownership of codebase for HappyFox website as well as HappyFox blog. Along with that i faclilitate marketing ops, growth experiments as well automating tasks wherever possible.\
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Website: [happyfox.com](https://www.happyfox.com/)\
Blog: [blog.happyfox.com](https://blog.happyfox.com/)

### Tech Stacks handled.

1. Handlebar - Grunt based workflows

2. Django - Jquery - Gulp

3. Wordpress - Gutenberg block customisation for content editors

4. Gatsby - Dato CMS

### Notable milestones

 1. Merged product websites under HappyFox which existed in different domain with different tech stacks and brought them under single domain.

    (merged the handler-bar grunt based workflows to django).

 2. Migrated a mercurial based codebase to git based.

 3. Facelifted priority landing pages without custom lightweight CSS framework.

 4. Implemented internalisation, localisation, abstraction of templates used.

 5. Improved site speed by conduction regular Google Lighthouse audit, packaging static assets, addressing google's core web vitals.

 6. Conducted Techinical SEO audits, implented structured sitemaps, change in navigation flow athering to Google webmaster guidelines as well as click depth.

 7. Implemented server side A/B testing using Google Optimise.

 8. Streamlined user journey tracking, google analytics implementation and documented the whole demo booking process.

 9. Achieved more traffic and conversions by facilitating growth experiments, faster turn arounds for building landing pages.

10. Authored themes, plugins for Happyfox blog and implemented a brand new look for Happyfox blog.

11. Implemented Github actions for CI/CD

12. Implemented **Google Search Engine Results Page** structured data and rich text snippets.

13. Ran periodic mobile usability improvement sprints and achieved 100% mobile friendliness for website.

HappyFox Technologies LLP

Worked in an in-house design team for the education technology company RM Education. Handled a huge variety of creative/design requests that come from all areas of the business, which includes Wireframing, Prototyping, User Experience Design (UXD), User Interface Creation (UI) ,responsive web designing, front end development, print design.

### **UI / UX Engineer**

My role within the team is varied but consists generally of a mix of

* User interface design and front-end development

* Webpage integration on leading CMS like Sitecore, Wordpress

* Enabling SEO for analytics and traffic generation

* Print design - banners, brochure and marketing collateral

* Participation in design thinking, user story and planning

* User research to understand the problem, and create solutions\
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  Projects handled:

  * [RM.com - RM Education's marketing website](http://www.rm.com)

  * [RM Integris | No. 1 cloud-based MIS in the UK](http://www.rm.com/integris)\
    Worked on UX improvements in product as well as marketing activities

  * [RM Assessor | The world's most widely used e-marking system](http://rmresults.co.uk/e-marking)

  * [RM Graduate project | Brand - The beginning and end of everything](https://drive.google.com/drive/folders/1EJDIM1BsqcgmRvAQUTxXinJZ2gmGeS03)\
    Brand as well as market study to propose effective marketing strategies)

### **Configuration Lead**

1. Provide support to project teams in configuring and base-lining project items.

2. Prepare configuration documentations and maintain Configuration Management (CM) database.

3. Review and recommend improvements to existing CM processes.

4. Maintain data quality, integrity and security of CM database.

5. Schedule audits on CM database and assist in implementing audit recommendations.

6. Maintain proper version controls of software deliverables.

RM Education Solutions India Pvt Ltd

As a technical owner for company's marketing website, following lists my major roles and responsibilities

* Proficiently collaborate with diverse teams to gather requirements, create wireframes, and ideate design concepts for Airgap Networks' external-facing website.

* Craft visually captivating, responsive, and user-centric web pages that adhere to Airgap Networks' branding guidelines, effectively communicating the brand's products and services.

* Develop and refine web elements—navigation menus, multimedia content, imagery, and interactive components—to elevate user experience, drive engagement, and optimize website performance.

* Ensure website design adheres to top-notch search engine optimization (SEO) standards

*  Collaborate closely with the development team, implementing design concepts and providing essential support throughout the development lifecycle.

* Conduct routine updates and maintenance to uphold website functionality, security, and performance. Stay abreast of cutting-edge web design trends, tools, and technologies to continuously enhance the website's aesthetics and user experience.

Technologies handled\
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HTML, CSS, Javascript (React), Figma, Adobe Creative suite, Hubspot CMS, Hotjar, Netlify

Airgap Networks Inc