I had the opportunity to support McDonald’s to design a conference communications platform to build connectivity within the iconic restaurant chain’s network of employees, franchisees, and partners. As an extension of this work, I refined the platform’s design, leveraging its potential to build and sustain community beyond the convention itself.
We created a product that enriched the convention experience, allow for conversations to continue, and infuse the day-to-day work life with interactions that harken back to the creative energy of the face-to-face meeting.
By investing in and elevating an in-house digital communications platform, I realized McDonald’s could support dynamic teaming as well as create space for new voices and ideas to foster the productive evolution of the organization’s culture and strategies. In addition, improving their digital product suite will increase team cohesion and serve as a touchpoint for attracting the next generation of leaders.
I also made the hamburger menu a little more literal—and added some cheese. :P
