I led ideation, research, and design on the creation of Sesame, a mobile application that connects clubs and members around the world with a simple and elegant design. With Sesame, club members are able to access club services and benefits with near-zero friction. The challenge was to bring this obscured realm into the digital landscape without removing any of the charm of an industry that values tradition and person-to-person connections over convenience.
Sesame allows members to quickly and easily confirm access to reciprocal clubs. Sesame simplifies and streamlines all aspects of club communications and member transactions. Sesame provides members with the ability to easily make reservations or request services from their home club and a way for clubs to offer different tiers of access to reciprocal members and potential new members in order to maximize revenue. It also facilitates synchronous communications by offering in-app texting and call routing, ensuring that members can still access the same personalized service that clubs traditionally offer.
