Emma Doyle
Emma Doyle

What if...? Part 2

*PART I. Identify the emotional shapes of your 3 favorite stories that you picked. Draw them out and annotate the key moments that create those shapes.

Story #1 Seven

Story #2 Disaster Artist
"Which way is up"

Story #3 Love is a Mixtape
"Boy Meets Girl"


**PART II.**Create a 3-act story spine of your favorite "What if.. " scenario. Fill it in with the beats for each of the acts, but no need to go into small details. A paragraph or a few bullet points per act would do.

What if your fairy godmother offered you 3 wishes, but each wish takes off 10 years of your life?


***PART III.**Read PDF. Select 3 quotes and write one paragraph response to each one.

QUOTE 1: "The Personas are hypothetical archetypes of actual users, defined and differentiated by their goals. They are described from a goal hierarchy, where personal goals have priority, to practical goals and practical goals that are affected by the company goals."

→ This quote stood out to me because it describes the importance behind personas and why we need personas. When imagining stories, or experiences it's important to understand and know who you're creating for and why. What will make people use your product over someone else's? Why is your story, your experience, better? How can a user identify with your story, and what is it giving them in return?

QUOTE 2: "Stories can be divided into two types: the plot-centred story and the character-driven story [10]. My focus is on the character driven story. Scenarios should have a strong central character with goals and desires that needs fulfilment during the story, thus resembling the character-driven story."

→ I hadn't thought of stories being divided into two-types which is interesting. There's definitely stories and movies now that I can think about though that are one or the other. An example I think could be Inception and the Breakfast Club. Inception is plot-driven because the main character is able to enter people's dreams. Where breakfast club is about a bunch of kids sitting primarily in 1 room getting to know one another. As designers it's important we focus on the character-driven story. What makes a user the way that they are? This will help us figure out the best approach to a design problem.

QUOTE 3: "It will not be enough to look only at goals, tasks and settings, but also the mentality and the traits that the users share should be noticed. These should be explicitly used in the writing of the scenarios and have an impact on the way the users behave with the site/system and the needs they have."

→ As designers, and people trying to figure out the best online experience for a user, I think it's easy to feel like we know best. To take personal experiences, to take notes from previous design classes, and previous successful products, and see that as the final. Versus doing the research, asking the user questions, and working to see if there's an even better solution or experience that hasn't been uncovered yet. Different types of users have different "auto-piloted" programs and ways to interact with a product.

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