"Through the connotations of the object that is relabelled, the technique also makes designers aware of the socio-cultural role their products can play."
This quote stood out to me because I hadn't heard about "Interaction Relabelling" before but found the method interesting to learn about. To shift focus from the functionality of a product to the interaction possibilities. The example the reading discussed in this section helped me understand the framework more. With firing the toy gun to make an appointment with someone, and the loudness expressing the importance of the appointment. It shifts the focus from functionality to interaction possibilities, and I can understand why this is a good exercise for designers to think about.
"Designing for extreme characters is a technique which tries to steer away from the usual designing for a prototypical character from a target group...Instead of Figure 1. The toy revolver Figure 2. Interaction relabelling with the toy revolver 3 designing for characters that are emotionally shallow, we design for characters that have exaggerated emotional attitudes. By taking characters that are extremes, character traits can be exposed which, though common, remain hidden because they are antisocial or in conflict with a person’s status."
I found this quote a stand out because it explains what an extreme character is, and why they can be beneficial to design for. It's important because a character or user is reflected in the roles the product supports, and if designing for a prototypical character, designers are ignoring the range of human emotions and addressing the perfect scenario instead. So the idea of extreme characters is interesting because you are now thinking of designing for not your typical user. Not the perfect user. Which allows designers to now think about the extreme interactions and features for a product.
"The technique exposes how poor most electronic products are in terms of actions when compared to mechanical products. Apart from widening the designer’s view on possible actions, the technique also helps to explore how the actions influence the role a product supports."
I really enjoyed learning about interaction relabeling, and I'm wondering how I haven't heard of it before. It's interesting how the technique is in place in order to help designers break loose from the already existing notions of interaction. It's so easy to get used to the typical notions of interaction and stay consistent with what already exists. But look at Apple, they are a great example of changing the mobile phone game and now they are one of the largest companies in the world. The best designers are the ones that can think outside the box, and I think this exercise is a really good example of teaching designers how to do that.