Excited to occupying this space.
Hey there! I specialise in crafting unique products exceptional user experiences. My work is fuelled by relentless curiosity and a passion for exploring new avenues, ensuring every project is meaningful and impactful. I'm also a bit of an organization nerd—I thrive on setting up my mise en place and love a good labelling session to keep everything in order and maintain my sanity amidst daily chaos.
Projects
Documenting and creating UI concepts for fun and stretching my design muscles.
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We sprinted with Human to help redesign it's website and branding. We helped to make the information more approachable and re-organise information to create a more intuitive way to navigate.
We sprinted with Buildd for 2 months to help new home owners visualise their home. We spent the time refining the experience, user testing, redefining the business and building the essential parts of the app.
PTPASS is a platform to connect people with personal fitness trainers. We crafted a brand identity, fine-tuned the product and the entire user journey. From the look and feel, to the experience of looking for trainers and managing your schedule.
Hall of Fame is a showcase of 5m tall graffiti murals spread across roadside hoardings in Singapore.
We created an interactive website that guides the users through these artworks as they explore the Hall of Fame. Each graffiti artist are lined up on a panel, much like its physical installation.
Dabao club is a platform to support hawkers during the COVID-19 pandemic. It helps by listing hawker stalls online, consolidating pre-orders and delivering the orders to the customers.
As UX designers, we sometimes just need quick copy for mock ups. So we created a tool to help generate some microcopy that you may use quickly, or even spark some ideas for your project.
Work Experience
A UX design studio, based in Singapore. I am a senior UX designer and also managed junior designers in the team. We help clients discover and define their problems and create unique solutions that are tested before being developed. We specialise in creating mobile applications, web based software solutions, landing pages, e-commerce platforms and more. I have facilitated many design sprints and I also have experience with Figma, Webflow, Miro etc. I've also lectured part-time at General Assembly for the UX design course.
In summary my skills include and not limited to:
- Conducting User Research & Usability Testing
- Wireframing & Prototyping, Visual Design
- Information Architecture
- Cross-functional Collaboration & Communication
- Leadership & Team Management
- Strategic Thinking
- Project Management
- Stakeholder Management
Other skills include:
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Figma
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Design Systems
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Webflow
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Wordpress
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Notion
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HTML/CSS
Conducted night classes for the Part-Time UX Design Course at General Assembly.
Features
Work was selected to be featured on Unsplash's New Feed
Various photos were chosen to be featured on the VSCO Grid and also in the VSCO Journal editorial.
Certifications
Attended and completed the Design Sprint Masterclass by AJ&Smart. Officially certified as a Design Sprint Facilitator by AJ&Smart.
Education
Writing
I was experimenting/over-engineering a possible solution to accurately capturing various formats for a person's given name.