### For some time I worked on a fresh visual language for Russia’s charity providing assistance to homeless people.

### *I've made 3 concepts of a visual statement for the charitable foundation in external communications.*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FAnc9S8OM8mhmE2fgSw1uENmm28w1%2FguHKONHiY7qs0c5rF1u9%2F0c76ea74-7c7e-468d-b561-2dccd7af3b04.jpg?alt=media&token=8594a024-b083-4461-9c17-a3554e658903","id":"0c76ea74-7c7e-468d-b561-2dccd7af3b04","width":5000,"height":3750,"filename":"opt 1.jpg","type":"image/jpeg","caption":"The first concept","border":false}]}
```

**In the first concept,** I tried to show the light that the foundation gives to the homeless. Light enveloping with its warmth, yellow like creamy butter, like the light of windows in houses at night. In the title "Helping the homeless people", homeless people are deliberately highlighted in grey as a symbol of their invisibility in society.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FAnc9S8OM8mhmE2fgSw1uENmm28w1%2FguHKONHiY7qs0c5rF1u9%2Ff1e426ba-41d6-45d5-b2ae-c6c52387fece.jpg?alt=media&token=9733323d-3b73-4a9f-ac97-c60504ee54f5","id":"f1e426ba-41d6-45d5-b2ae-c6c52387fece","width":5000,"height":3750,"filename":"opt 2.jpg","type":"image/jpeg","caption":"The second concept","border":false}]}
```

**The second concept** about the worst time of day for a homeless person is the night and the association of oneself with the lonely moon. In the key visual, we see the moon from new moon to full moon, as a symbol of lonely people in the night and the change of the moon under their gaze.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FAnc9S8OM8mhmE2fgSw1uENmm28w1%2FguHKONHiY7qs0c5rF1u9%2F33e39c93-198f-473e-b75d-fc05bf7614a8.jpg?alt=media&token=d621d0d4-d460-47db-898d-776c7af8d6b6","id":"33e39c93-198f-473e-b75d-fc05bf7614a8","width":3000,"height":2250,"filename":"opt 3.jpg","type":"image/jpeg","caption":"The third concept","border":false}]}
```

**In the third concept,** I focused on the rough broken form of the font, using the Nochlezhka's official font, but deforming it with the help of curves, thereby demonstrating the broken, distorted lives and destinies of people who stay themselves on the street.

### Nochlezhka's team chose the first concept and actively used this key visual in the city and at the thematic exhibitions of the project.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FAnc9S8OM8mhmE2fgSw1uENmm28w1%2FguHKONHiY7qs0c5rF1u9%2F29db6521-b803-4e32-825c-3753a977b518.jpg?alt=media&token=d763bf6b-9348-4a80-87b3-612cb75f4b19","id":"29db6521-b803-4e32-825c-3753a977b518","width":3000,"height":2001,"filename":"saint-p.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Nochlezhka

Practice Head of Design

Project of the Year

Грань Хаоса

MadBand

Excellent Branding Identity 2

Entered the top 20 in 2020, digital category

Russia Creativity Rating

Asia-Pacific Design Yearbook No.17

Interactive Design for Screen

Book Touch Branding 3

Awwwards
x5

CSS Awards Shawcase
Featured
x2

CSS Lite
Featured of the Day
x2

Behance
2014-2022
x40

Readymag
Project of the Year
2020

Mindsparkle Mag
Site of the Day
2020

APD Awards
Selected for Editorial Board of Almanac
2019 & 2021

G8
Long List
2019

CSS Winners
Site of the Day
2019

Investfunds Awards
Best Broker App
2019

FinNext
Winner
2016

Recognitions

I participated in awwwards survey at the end of last year, and i really appreciated that awwwards shared my thoughts in their book.

Hot Right Now - A Contemporary Landscape for Digital Thinkers: Vol.4

One of Greateight Judges

Interview: An Opporrtunity to Create Something Beautiful

Asia-Pacific Design Yearbook No.15

The Chayka Shop

The stylization of 60 portraits of the theater troupe of the Kulturhuset Theater in Stockholm, utilized for play advertisements and displayed in the theatre's foyer.

60 portraits

Lectures on Visual Design (MAD)

Course of Digital Design Lab

Volunteer

Volunteer designer

Creation of a new visual language for the company's website and promotional materials. Building new product functionality inside the product team. Implementation of an object-oriented graph in the functionality of the product.

Product designer

Promotion of new games on the Russian market. Development of promotional sites with a team of designers. Participation in the creation of concepts for event events and promotional products for pr-companies. Work on gaming media. Analysis of user experience in tandem with the product team.

Art-director

Development of a new site management system. The introduction of new widgets in the control system. Design and analysis of a new client's personal account. The implementation of new templates on the platform.

Product design lead

Creation of wireframe and prototype app for Smart-TV and adaptive for tablet. Creation of ui-concept and statement of the tasks for UI group for complete rendering of the project.

Lead UX designer

Brand building and communications. Redesign of product, design system building. Planning the operation and setting goals of the design department. Implementation of new competitive-unique functionality based on desk research and user interviews.

Qfinds

Head of design

Development of the company’s website, setting tasks for CG-artists, 3D, web, graphic designers and photographers. Preparation for CES at the level of forming the idea of positioning and visual representation of the company at the event.

WayRay

Web design lead

\- Conceptual design\
\- Hiring employees\
\- Building a competency matrix\
\- Forcasting\
\- Searching for representation of products using the semiotic field\
\- Integration of new processes in the design team

Art director

Creation of design concepts for agency clients. Task setting and work time planning team design. Review of projects and architectural supervision of the level of their execution.

Design director

Creation and protection of new creative concept. Working with a team of designers across corporation as well as senior management team. Working with the agencies on the communication strategy for the company. The approval of all new promo products and participation in the creation of new web services and mobile services company.

Elena Saharova

2022