I seamlessly blend design and code to create visually compelling, functionally meaningful solutions. My work emphasizes a harmonious balance between creativity and technical expertise, delivering enriching user experiences.
Work Experience
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Orchestrated the creation of Facility Hub, a globally utilized platform integrating modules and tools for seamless cloud kitchen operations, currently deployed in 957 facilities worldwide.
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Led the design and development of the Automated Robotics Conveyance platform, revolutionizing order processing through the deployment of Bear robots, optimizing facility operations, and enhancing overall efficiency.
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Engineered a robust end-to-end task management system empowering facility staff to record tasks and enabling managers to create, assign, and monitor progress. Implemented user attribution and performance feedback mechanisms, contributing to enhanced operational efficiency and data-driven decision-making.
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Directed the architecture and development of Amazon's next-generation UI library, deployed globally in Amazon Retail. Enhanced user experience by enabling dynamic theming of components based on product lines, devices, and user preferences.
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Successfully migrated the Service Worker platform to AWS Cloud, ensuring uninterrupted service across all Amazon pages. Notably improved service cost and latency, enhancing overall performance.
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Led cross-border collaboration with Jordan-based teams to ensure seamless adaptation of legacy UI components, achieving crucial Right-to-Left (RTL) compliance. This initiative played a pivotal role in Amazon's successful launch in UAE, Saudi Arabia, and Egypt, demonstrating adaptability and global teamwork skills.
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Played a key role in developing an internal templating language and its language server extension, widely adopted by Amazon developers for crafting secure AUI-compatible HTML, ensuring uniform coding standards.
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Owned the visual design and development of crucial internal tools, including a component metrics dashboard, library documentation site, and a live debug platform for Amazon Retail. These tools streamlined operations and troubleshooting efforts.
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Contributed significantly as part of the initial team to launch Prime Wardrobe, Amazon’s innovative service allowing customers to try on apparel before purchase, enhancing customer engagement and satisfaction.
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Received the prestigious Think Big award for conceptualizing Amazon Spark, a social platform enabling influencers to curate and share product collections.
I was the product designer at Peesafe, a global provider of personal hygiene products. Their presence spans across Bhutan, Nepal, USA, UAE, Uganda, Africa, Qatar, Bangladesh, Sri Lanka, Europe, and the United Kingdom.
Projects
Bento Buzz uses AI to go through 1000 news stories every day, giving them a score from 0 to 10 based on how important they are. Only stories with a score higher than 7 make the cut. It considers factors like the number of people affected, the impact size, uniqueness, recency, reader actionability, positive aspects, and source reliability. This helps Bento Buzz pick out the most interesting and important stories for its readers.
A news aggregator app that presents all that's going on in the Crypto & Web 3 landscape in a sleek interface, letting you pick and choose your sources and re-arrange them based on your preferences. No ads, no bloat, just content in an intuitive interface.
Facing a time constraint, I revamped my previous portfolio, crafted during my college graduation. The goal was to create a representation more aligned with my current body of work, accomplished within a single day.
Recently, I've been exploring React JS hooks, HTML5 Canvas, and Figma for UI design. To apply these skills comprehensively, I developed a progressive ping-pong game. Players face an AI bot that improves with each level, and the game tracks the top score across sessions.
Recently delving into React JS, I aimed to apply my newfound knowledge by creating a music application. This platform enables users to seamlessly search, play, and download their favorite tunes.
Side Projects
Presenting a thoughtfully compiled collection of my most cherished logo design projects from the past few years.
Alpha and Omega Holdings is a trading company based out of Belize with offices in Honduras, Guatemala, and El Salvador. The company deals in commodities such as gold, silver, coffee, cocoa, sea-food, and tobacco.
I was commissioned to design the brand’s identity system and personality from the ground up.
Speaking
Volunteering
Jeevan is an NGO based out of Jamshedpur, India. It aims to reduce the stigma around, spread awareness about, and change the way we look at mental health. This is a platform where you can seek help for yourself or a loved one, find comprehensive knowledge, connect with professionals, and find comfort in knowing that you are not alone.
I have been working with this NGO to design visuals for their social media outreach and related events.