☀️🍃 Building a 100% renewable energy future. Arcadia is a climate crisis-fighting tech company unlocking access to data and clean energy sources.

As head of the department, I lead a team of managers, designers, and researchers across Arcadia's multiple lines of business (Community Solar and the Arc Platform), along with the internal tools and design systems that enable operations at scale. Some accomplishments include:

• Grew the team from 2 to 9, aligning with PDE leaders on org structure to maximize squad productivity
• Established new team rituals, including hiring practices, product development processes, and documentation norms
• Established new company-wide roadmapping processes alongside PDE leadership
• Launched a new business line, the Arc Platform
• Implemented a new design system used across Arcadia's external and internal digital products

I also led Arcadia's company rebrand (launched Nov 2021) — including an entirely new Arcadia.com that now speaks to Arcadia's suite of offerings — and I oversaw the rollout of the rebrand into our products, applications, and company materials.

💄 Led the Digital Product Design and UX Research teams at Glossier — collaborating with cross-functional leaders in the Digital Product, Growth, Sales, Creative, Community, and Brand groups to build the best place to shop for beauty online.

Executed on strategic design initiatives that could have immediate impact for Glossier's customers and business, along with laying the foundation for long-term scale. Implemented a complete redesign of the Glossier.com homepage, site information architecture, cart/checkout, and established the company's first design system.

(acquired by Brex)

Studiohouse NYC Inc. is a product design and creative consultancy based in New York City. We partner with teams to define business objectives and product strategy in order to design remarkable solutions. The Studiohouse team has cofounded startups, guided companies towards Fortune 50 acquisitions and navigated organizations through IPO. We have created, cultivated and led world-class design teams as leaders in global companies — all while continuing to contribute to hands-on design and execution.

Selected Clients: Snap Inc., Work OS, Poynt Co., Common Networks, Glossier.

Led the Square Growth and Marcomm design teams across the web, print, and retail display disciplines — managing a team of multidisciplinary designers. Orchestrated creative strategy and work across channels such as squareup.com, onboarding, email, support, retail, events/partnerships, content marketing, sales and international — working with cross functional leads on product marketing, brand, and growth initiatives.

As an early member of Square’s design team, I was uniquely positioned to help bring the company to IPO through innovative investor materials in preparation for Square’s listing day at the NYSE.

Led the product design team across New York and San Francisco for the Restaurants, Retail and Services (Invoices and Appointments) verticals.

Designed and launched Square's first e-commerce experience (Square Market), seller marketplace, and site builder. Worked on buyer facing products as well (Square Order).

Worked on Marcomm and Growth teams to design experiences for squareup.com

Selected clients: AMD, Dell, Gowalla (acquired by Facebook), McLane, Intertek, SAP, VMware.

Led user experience and interface design for a digital product that utilizes social media and online communities as inputs for the City of Austin's transportation planning processes. SNAPPatx was a project of the Texas Citizen Fund, funded by a Federal Transit Administration grant with the goal to improve decision-making for the City of Austin’s transportation network.