```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2Fc520f905-eeb9-43e1-9f1f-9346b6f258a1.jpg?alt=media&token=b16bce61-07e7-4e41-a4c8-c8ae8fa06b70","id":"c520f905-eeb9-43e1-9f1f-9346b6f258a1","width":1880,"height":2276,"filename":"4Artboard 1-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2F9389dae9-eb07-49fc-b90b-287d4f322158.jpg?alt=media&token=19ae07d4-d6bb-44b0-a9a5-a0155381eb2f","id":"9389dae9-eb07-49fc-b90b-287d4f322158","width":1880,"height":1250,"filename":"4Artboard 5-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2F8ac9c51e-b434-410b-b1f8-0f8bc2f0538b.jpg?alt=media&token=f1d5b613-c27b-4b1c-8210-a825bf028a4e","id":"8ac9c51e-b434-410b-b1f8-0f8bc2f0538b","width":1881,"height":812,"filename":"4Artboard 6-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2F4cb589a8-e1f3-4a1d-8d62-367a721a36f1.jpg?alt=media&token=86a19139-4136-419d-bf04-8d4475830477","id":"4cb589a8-e1f3-4a1d-8d62-367a721a36f1","width":1880,"height":1251,"filename":"4Artboard 7-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2F7c36ff4d-43d8-402d-acf0-337eab729512.jpg?alt=media&token=2712f4b7-1f0c-4ff1-b69f-f0f3a197543f","id":"7c36ff4d-43d8-402d-acf0-337eab729512","width":1881,"height":1251,"filename":"4Artboard 10-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2F70442b48-f171-4745-9d48-253758447344.jpg?alt=media&token=4689ef3f-96b7-447d-bbc7-cd4da5126258","id":"70442b48-f171-4745-9d48-253758447344","width":1881,"height":1251,"filename":"4Artboard 11-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2F01fc7383-586b-43e8-a865-0fb38a89cbcd.jpg?alt=media&token=fa130fff-b11b-4f2c-ab65-8d30f3962c81","id":"01fc7383-586b-43e8-a865-0fb38a89cbcd","width":1880,"height":1251,"filename":"4Artboard 12-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2F26adecb4-7b0d-4b76-b2a9-9167fef7d3b6.jpg?alt=media&token=6c91289a-268d-4298-a771-e796315478de","id":"26adecb4-7b0d-4b76-b2a9-9167fef7d3b6","width":1881,"height":1251,"filename":"4Artboard 14-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2F33bc4dc3-da0e-4e55-9626-840379fce174.jpg?alt=media&token=97b6d2f9-fb22-40e6-9c1a-576b1d80aff6","id":"33bc4dc3-da0e-4e55-9626-840379fce174","width":1880,"height":1251,"filename":"4Artboard 15-130.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FJQjphzs9N4MtIuDVDmud%2Ffc338daa-1d3e-4a13-9679-0b8535751969.jpg?alt=media&token=9a0caf99-014e-4425-bd79-93a255e8b20b","id":"fc338daa-1d3e-4a13-9679-0b8535751969","width":1881,"height":1251,"filename":"4Artboard 16-130.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Sigma

### Social Media

I design and art directed all of Birth's social media artwork. [Instagram ](http://www.instagram.com/birthskincare)**[⇨](http://www.instagram.com/birthskincare)**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2Fe85eed76-8c5e-46be-bccd-9dcd55337daf.png?alt=media&token=6b6dd33e-53a4-4eaa-a0dc-5980a30a9a7c","id":"e85eed76-8c5e-46be-bccd-9dcd55337daf","width":2001,"height":2001,"filename":"2022 CNY.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2Fb7d6347a-9d07-407d-9f76-09bbb6e3e577.png?alt=media&token=b4c8b2cc-d88a-4551-9347-59f15a75d0eb","id":"b7d6347a-9d07-407d-9f76-09bbb6e3e577","width":2001,"height":2001,"filename":"Birth Xmas 2021.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2Fa52a2173-e6d4-422d-a8f8-c87af6f591e8.png?alt=media&token=43fdbc48-9d2e-4ebd-8d1f-26f9aadd6c4e","id":"a52a2173-e6d4-422d-a8f8-c87af6f591e8","width":2001,"height":2001,"filename":"valentine.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2F902fae2c-fe51-4c2c-9b17-2c42862a24ce.png?alt=media&token=3a59e02f-815a-41df-9427-f38b4fbadf6b","id":"902fae2c-fe51-4c2c-9b17-2c42862a24ce","width":2001,"height":2000,"filename":"CC Birth giveaway.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2Fad3b56ba-e05c-407b-81bc-5d43d0509e7d.png?alt=media&token=8daa8ce4-3e62-4069-aeaf-0b97d4860093","id":"ad3b56ba-e05c-407b-81bc-5d43d0509e7d","width":2001,"height":2000,"filename":"giveaway-2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2F16d06436-50a6-4915-8b99-e4855271a8c0.png?alt=media&token=04e0be98-4b87-494a-b838-93529924d258","id":"16d06436-50a6-4915-8b99-e4855271a8c0","width":2001,"height":2001,"filename":"Artboard 1 copy 6.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2F33e29ef5-4705-4502-b387-813da1e50448.png?alt=media&token=378160d9-e215-4762-8808-443ad7c4f8df","id":"33e29ef5-4705-4502-b387-813da1e50448","width":2001,"height":2000,"filename":"launch promo 1.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2Ff5613f03-4a2f-48b2-917a-35f8d585632f.jpg?alt=media&token=aa79a1da-98d7-4988-a94e-05d1ebddc878","id":"f5613f03-4a2f-48b2-917a-35f8d585632f","width":2001,"height":2001,"filename":"4 post.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2F47a80624-887c-4f75-bf4e-88cc2f38495a.png?alt=media&token=a693cca2-89d2-495f-b2c3-87b9002fba16","id":"47a80624-887c-4f75-bf4e-88cc2f38495a","width":2001,"height":2001,"filename":"Artboard 1 copy 5.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2F6ba93365-e3a9-445a-a316-b230ccc063c0.jpg?alt=media&token=40a24b85-5877-4ef6-80cf-3b52c80cac97","id":"6ba93365-e3a9-445a-a316-b230ccc063c0","width":2001,"height":2001,"filename":"Artboard 1 copy 8-100.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2Fe9566604-3bbb-4853-8046-e6830d8f6d4e.jpg?alt=media&token=29be736e-70b0-47bb-9648-2f48e1fe9d19","id":"e9566604-3bbb-4853-8046-e6830d8f6d4e","width":2001,"height":2000,"filename":"serum-ingredient-1.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2F2d23998c-0390-4189-b0be-8d3a102a0d84.jpg?alt=media&token=ff141d54-f72f-4da2-aee0-8dc111dbe2d2","id":"2d23998c-0390-4189-b0be-8d3a102a0d84","width":2001,"height":2001,"filename":"our promise 1.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2Fb5a79630-c91d-4e00-813f-d3c644d7f3c2.jpg?alt=media&token=529c6cc3-49d2-487f-9ffc-7bc7c1982ff0","id":"b5a79630-c91d-4e00-813f-d3c644d7f3c2","width":2001,"height":2001,"filename":"3 post 1a.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### Website Design

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FuWNca9Zq7sTUrNq1JIYa%2F1d4094fb-84c0-44bb-baaa-5306415a853a.jpg?alt=media&token=a8f36a43-1fc4-4093-aa39-bea094e5a4ac","id":"1d4094fb-84c0-44bb-baaa-5306415a853a","width":1008,"height":612,"filename":"4Artboard 1birth 2.jpg","type":"image/jpeg","caption":"Soft launch website","border":false}]}
```

Birth

### Summary

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2F273e722e-0ead-40fd-b3d5-36e6134bcd87.png?alt=media&token=e85b8685-0e12-4c09-a15b-64fb867efc63","id":"273e722e-0ead-40fd-b3d5-36e6134bcd87","width":1861,"height":154,"filename":"ZB-1.png","type":"image/png","caption":"","border":false}]}
```

ZB Capital is a multi-asset investment firm founded by two friends, Chris Chan and Ryan Poon. In early spring, Chris approached us to revamp their brand. Despite having investment partnerships worldwide, their current identity lacks professionalism. Our objective was to modernize their image to reflect their expanding international presence. This project posed a unique challenge as we had not previously worked with a financial firm and were under time constraints. However, we trusted our process and utilized key metaphors and symbolism to craft a compelling and meaningful identity.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2F2379617d-0596-4e36-9d77-dfc2690549db.png?alt=media&token=c53c327f-ce64-4d6e-900b-cf22061cef3d","id":"2379617d-0596-4e36-9d77-dfc2690549db","width":540,"height":269,"filename":"ZB before after.png","type":"image/png","caption":"Before / After","border":false}]}
```

### Beginning Process

The original logo resembled clipart, serving as a key motivation for ZB's decision to undergo rebranding. We drew inspiration for the visual style and typography from Acumin Pro. Our vision for ZB's branding was characterized by boldness, simplicity, and impact. Rather than adhering to traditional financial aesthetics, we opted for geometric shapes to convey a fresh identity. Furthermore, we delved into the significance of ZB Capital's Chinese name, extracting meaningful letters that aided us in defining key descriptors for the brand.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FyMFhZ3josE127nRi0iyt%2F7bc93762-7dce-406c-ad2c-1a102acee26d.jpg?alt=media&token=c8290af4-d469-4e53-9601-66d73f72bef4","id":"7bc93762-7dce-406c-ad2c-1a102acee26d","width":1880,"height":1250,"filename":"4Artboard 4-100.jpg","type":"image/jpeg","caption":"Typography","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2FyMFhZ3josE127nRi0iyt%2F81f021ae-3553-436d-b4a0-648060fdaad4.jpg?alt=media&token=d5556d9c-33de-472c-8ca1-d8a3f78e9356","id":"81f021ae-3553-436d-b4a0-648060fdaad4","width":1880,"height":1250,"filename":"4Artboard 5-100.jpg","type":"image/jpeg","caption":"Names have meaning","border":false}]}
```

### Logo Design

We effectively crafted a logo that incorporates the letters Z and B while also conveying deeper symbolism. In constructing the identity mark, we combined technical precision with aesthetic appeal. Our design philosophy emphasizes intentionality and purposefulness in every shape and line, resulting in a balanced and cohesive identity mark.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2Fa1d5724a-b29f-4dda-98c0-1ada0a296e1c.jpg?alt=media&token=b0f3dce0-9b42-44d1-9bdb-1e3a4e747e44","id":"a1d5724a-b29f-4dda-98c0-1ada0a296e1c","width":1881,"height":1834,"filename":"4Artboard 15-100b.jpg","type":"image/jpeg","caption":"Thought process","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2F1da5953b-2738-4b3a-8400-ebf01dbca3d6.jpg?alt=media&token=95eb8b26-296b-42c8-bf03-7b53f545a462","id":"1da5953b-2738-4b3a-8400-ebf01dbca3d6","width":1881,"height":1714,"filename":"4Artboard 15 copy-100b.jpg","type":"image/jpeg","caption":"Corner details","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2Fdfa9476e-daef-4305-84d7-7a8afb76122e.jpg?alt=media&token=a4c0112d-6111-4936-bff8-eeaee0231b82","id":"dfa9476e-daef-4305-84d7-7a8afb76122e","width":1880,"height":1251,"filename":"4Artboard 8-100.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2Fae7ca344-4980-4ca2-bcb6-087cfc10f601.jpg?alt=media&token=483df85e-3acc-4a80-b613-18f9f9e6bc36","id":"ae7ca344-4980-4ca2-bcb6-087cfc10f601","width":1881,"height":1251,"filename":"4Artboard 2-100.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2Fd40b6310-8309-4f54-b24b-fec010ba3f99.jpg?alt=media&token=c22ecfe2-7a55-41f1-8980-1209324394e2","id":"d40b6310-8309-4f54-b24b-fec010ba3f99","width":1880,"height":1250,"filename":"4Artboard 1-100.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2F1d656769-df78-4992-b71a-6e815d88a534.jpg?alt=media&token=352803c1-593c-4ff9-8f23-1de4b65eb1cc","id":"1d656769-df78-4992-b71a-6e815d88a534","width":1881,"height":1251,"filename":"4Artboard 10-100.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2Fb4724356-2db4-464c-9795-060a628b1e7c.jpg?alt=media&token=ef3de7e6-d8eb-419a-893a-5890dcd051d4","id":"b4724356-2db4-464c-9795-060a628b1e7c","width":1881,"height":1251,"filename":"4Artboard 13-100.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fe7WLu3jAu6cXscTVhmc5c2zeyxO2%2Fzb-captial%2F08abd4e1-566c-4fae-aa39-d681fea01326.jpg?alt=media&token=180ae6d1-efa1-45b0-977c-a14dcc6db958","id":"08abd4e1-566c-4fae-aa39-d681fea01326","width":1881,"height":1251,"filename":"4Artboard 14-100.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Design Process: ZB Capital

Brand ideas. Design dreams.

Graduated in Mixed Media with a minor in Industrial Design.

Sigma Eyecare

Birth Skincare® is a maternity skincare company that caters to individuals dealing with problematic and eczema-prone skin. They simplify essential skincare in a highly saturated market where unhealthy ingredients are often concealed. Their products are natural and a safe alternative when steroid creams are not an option.

Birth Skincare

ZB Capital

Rebrand. Logo design. Graphic design. Copywriting.

Fieldshare

Co-Founded for my wife and son. We want to create a leading skincare brand that is safe for babies, moms, and young families who suffer with eczema. The idea is to develop products for when steroid creams are not an option.

My never-ending pursuit to understand branding, discovering my own authentic aesthetic and design philosophy. Every brand wants two ultimate outcomes. First, to be unforgettable and be stuck in people’s minds. Second, to differentiate and be set apart from every competitor.

S T U C K A P A R T

Brand New Start

Co-Founded Birth for an old client. We want to create a leading skincare brand that is safe for babies, moms, and young families who suffer with eczema. The idea is to develop products for when steroid creams are not an option.

Daniel Chen

2022

2021