As a member of the CXD team at Motorola's Chicago office, I embraced the opportunity to blend usability with creativity, crafting unique experiences for Motorola users.

Key Achievements:

• Led the visual design efforts for key products, including the Moto app, Moto Tips, and onboarding experiences integrated into Motorola phones.

• Redefined the experience for the Razr external display. With a focus on a user-centric design, conceptualized and executed a brand-new interface that elevated the foldable phone usability and appeal.

Collaborated closely with the medical group at Rush to understand their requirements, and then proceeded to craft customized experiences to meet the demands of the internal audience.

Key Achievements:

• Conducted research and analysis to understand the unique requirements of the medical group, ensuring that the solutions were aligned with their workflows and objectives.

• Developed intuitive UI design to enhance usability and efficiency for internal stakeholders.

• Created high-quality visual components and design specifications for implementation by the engineering team, using Microsoft Sharepoint platform, ensuring seamless execution of the final product.

Led the redesign of the company's identity, elevating the Chosen Vitamins brand across various touchpoints including labels, stationery, website, and collateral materials.

Key Achievements:

• Spearheaded the reimagining of the company's visual identity, encompassing all aspects of brand expression to ensure a cohesive and impactful brand experience.

• Crafted compelling label designs, recognizing them as the primary contact with the Chosen Vitamins brand, infusing them with distinctive visual elements that resonated with consumers.

• Executed the design of stationery, website, and collateral materials, aligning them with the new brand identity and reinforcing consistency across all channels.

My very first experience working in US. During a three-month engagement, I provided solutions to companies based in Miami and nationwide, spanning logo design, e-blast campaigns, and poster creation.

Key Achievements:

• Conceptualized and crafted logos.

• Designed e-blast campaigns.

• Produced posters.

Served as a professor for design students in São Paulo, leveraging my expertise to develop business studies and design cases aimed at fostering students' knowledge and skills.

Key Achievements:

• Designed and delivered business studies that provided students with practical insights into the intersection of design and business, preparing them for real-world challenges.

• Developed design cases that challenged students to apply design principles and problem-solving techniques to real-life scenarios, fostering critical thinking and creativity.

• Provided mentorship and guidance to students, offering personalized feedback and support to help them achieve their academic and professional goals.

Collaborated with the iG creative and business teams to lead the rebranding efforts for "Último Segundo," the main website within the company's portfolio. Additionally, redesigned the primary sports website and contributed to the visual design of new group initiatives.

Key Achievements:

• Partnered with cross-functional teams to drive the rebranding of "Ultimo Segundo," ensuring alignment with the company's brand strategy.

• Highly involved in the redesign of the main sports website, leveraging user-centric design principles to enhance the overall user experience and engagement.

• Developed designs for new group initiatives, maintaining brand consistency and ensuring a seamless transition across all platforms.

Led the design team, coordinating the execution of diverse design projects while fostering a collaborative and innovative work environment.

Key Achievements:

• Managed and guided the design team through the entire project lifecycle, from conceptualization to final delivery, ensuring projects were completed on time.

• Coordinated project assignments, leveraging team members' strengths and expertise to maximize efficiency and creativity.

• Cultivated a culture of collaboration and idea-sharing within the team, encouraging open communication and brainstorming sessions to generate innovative solutions.

• Provided mentorship and support to team members, offering guidance and feedback to help them grow and develop their skills.

• Collaborated closely with stakeholders to understand project requirements and objectives, ensuring deliverables met and exceeded expectations.

Played an integral role within the marketing team, collaborating to design a wide range of branding materials, including logotypes, visual identities and brand books.

Key Achievements:

• Understand project objectives and target audience, ensuring that design solutions effectively communicated brand messages and values.

• Conceptualized and executed projects for various companies, leveraging a deep understanding of branding principles and design aesthetics.

• Developed logotypes, stationery, advertisements, posters, and product packaging that captured the essence of the brand and resonated with consumers.

• Maintained brand consistency across all communication materials, ensuring alignment with established brand guidelines and visual identity.

• Collaborated with cross-functional teams and stakeholders to gather feedback and iterate on designs, ensuring deliverables met and exceeded expectations.

Responsible for designing trade materials, campaigns, and point-of-purchase materials, ensuring compelling visual representation and effective communication.

Key Achievements:

• Designed trade materials to support marketing and sales efforts, including, flyers, presentations, and promotional materials.

• Developed campaigns that captured the attention of target audiences and drove engagement across various channels.

• Created visually appealing point-of-purchase materials to enhance product visibility and drive sales in retail environments.

• Executed projects from concept to completion, delivering high-quality designs that met project requirements and exceeded stakeholder expectations.

I pursued an MBA in Brand Design at Faculdades Integradas Rio Branco in São Paulo, Brazil. The program, "Branding: Gestão de Marcas, Cultura e Experiência," equipped students with the skills to develop a brand culture that shapes brand experiences. This comprehensive course combined theoretical knowledge with practical experience, allowing me to learn alongside industry professionals who are leaders in their fields. Through collaborative workshops and real-world projects, I gained valuable insights into brand strategy, marketing, and design, preparing me to effectively manage and innovate in the branding sector.

From 2005 to 2006, I completed an MBA in Brand Management at Universidade Anhembi Morumbi in São Paulo, Brazil. This program, "Branding Corporativo e Profissional," focused on the interconnection between organizations and individuals, training professionals to create positive and admirable brand identities, whether corporate or personal. The curriculum covered key topics such as competitive intelligence, marketing positioning, stakeholder relationships, and career management. The program prepared me to manage businesses, develop ideas, and provide consultancy services aimed at generating value for various types of brands.

From 2002 to 2004, I earned a Bachelor's Degree in Graphic Design in São Paulo, Brazil. The program focused on modern communication techniques, prepared me for roles in advertising, marketing, and public relations. It emphasized mastering traditional and digital design skills, creating layouts for various print materials, and understanding new communication technologies. The curriculum also included branding, logo creation, and producing illustrations and infographics, equipping graduates to excel in diverse design environments.

From 1994 to 1998, I pursued a Technologist degree in Visual Arts at ETE Carlos de Campos in São Paulo, Brazil. This program provided comprehensive training in various visual arts disciplines, including painting, sculpture, and graphic design. It emphasized both traditional techniques and contemporary practices, preparing students for diverse careers in the visual arts. Through participation in art exhibitions, workshops, and the student art club, I honed my artistic skills and developed a strong foundation in visual arts principles and practices.

The signature foldable casing of the razr 5G incorporates advanced technology in a sleek design. Aluminium and glass are the main materials used for this smartphone. The quick view display shows users timely information and notifications, and useful camera functions have been added, in particular for taking selfies. The optimised hinge allows for more comfortable one-handed use and quick access to the 6.0" internal display.

Statement by the Jury

With exterior simplicity and interior ingenuity, the Motorola razr 5G remains true to the classic flip phone whilst providing innovative features in a compact design.