caroline luu

caroline luu

product designer artist in SF, she/her

designer, runner, artist.

a daydreamer who loves problems that require systems thinking, deep empathy, crafty people, and imagination.

Work Experience

2022 — Now
San Francisco

Leading design on nCino eVault and nCino eSign, fintech product bundle servicing large enterprise + government organizations. Currently go-to market.

Now leading R&D on eClosing core experiences. Known as the go-to facilitator for discovery, decision-making, and alignment workshops.

Coaching designers and others on craft and collaboration. Started rituals that allow regular dialogue on design patterns, philosophy, and process. Responsibilities as a UX Manager.

Overall, big focus on leadership through big, hairy problems; designing for complexity with interoperability, scale, and elegance; and storytelling to wide audiences using data visualization.

2023 — 2023

Part-time lead designing an AI co-pilot for product teams. Most fascinated by enabling play, creativity, and trust into software and user relationships.

2021 — 2022
Product Designer at Underbelly
San Francisco

Worked at a design and development agency, servicing small business to enterprise clients. Huge focus on craft with intense, fun craftspeople.

Worked at Meta, Vivint, and Progressive Leasing from concept to design to feature flags. Problems ranged in scale and collaboration. Vivint one was by far my favorite.

2013 — 2018
Education Service Designer at One Mind Learning
Newport Beach

Early employee in a startup, servicing celebrity clients. 5 years of non-stop building! Where I learned how to give top-tier service.

Designed + delivered user-centered curriculum based on user testing, adapting to user and client needs.

Concept + design for an EdTech game we developed.

Projects

Ongoing
Admin user and role management at SimpleNexus

Led discovery, user research, and design architecture for Role-based access control on our core platform, collaborating heavily to navigate legacy and dependency constraints.

Ongoing
eClose adoption at SimpleNexus

Exploring ecosystem questions affecting adoption. I focus on R&D, vision and strategy, and speculative design.

Ongoing
Design culture at SimpleNexus

Group lead and mentor. Teaching, advocating, and creating spaces that support designers, team infrastructure, and organizational influence.

2023
nCino eSign at SimpleNexus

Product design lead on eSign. Think DocuSign but with encryption, tampersealing, and automated storage in a vault, our eVault.

2022
nCino eVault at SimpleNexus

Product design lead on eVault. It stores mortgage-backed securities for small brokers, large government entities, and all the investors in-between.

Side Projects

Ongoing

Currently focused on bespoke dinner menus and commissioned art.

Ongoing

Writing about creating towards a delightful life. Topics include creativity, psychology, and relationships.

Ongoing

Creating a designer's guide to systems thinking

2023
50K San Lorenzo River Run

Completed my first ultramarathon

2022
SF Marathon

Completed my first marathon

2020

Top Writer in Design on Medium 2020, Featured in UX Collective, Curious, Design Warp, Cofounderstown, and UX Design Weekly Newsletter.

Volunteering

2023 — 2023
San Francisco

Guided students through creative endeavors in a summer youths arts program. Really enjoying engaging with my community.

Education

2013 — 2017
Psychology and Social Behavior at UC Irvine
Irvine

Minored in Biology and Management. Got to learn about systems in biology and human behavior. Wrote my thesis on org culture in US vs Japan.

Contact

Twitter
LinkedIn
Good Reads