• Led design and frontend of "Portrait", a flagship image generation AI product

• Part of a small team that enhanced and maintained Portrait toward explosive growth: 0 to 455k users in 9 months

• Hired 4 team mates across the Engineering and Design teams

• Introduced new features and iterated existing features across Portrait in response to research and analytics

• Introduced the “Shape Up” method to the product team

• Introduced TanStack Query and Tailwind to the frontend stack

• Championed move to Linear for task management, establishing a single source of truth for engineering work

• Read the case study

• Led the development of Cleared from initial commit through to its sale.

• Effectively communicated and translated founder-led ideas into technical requirements for the development team and to external providers

• Built and maintained a marketing website to funnel customers to a personalised allergy care system based on initial brand guidelines and website designs

• Design, built and maintained a web app to determine a customer’s allergy eligibility and provide monthly pharmaceutical care using a questionnaire and algorithm, integrated with a custom Stripe checkout

• Successfully hired and onboarded six team members, including an Engineering manager

• Configured door-to-door drop shipping with external providers via the customer database

• Ensured the web application and customer databases complied with HIPPA security standards

• Integrated customer re-engagement systems such as drip email campaigns

• Read the case study

Design and development of web apps for healthcare services & products

My past life as a graphic designer

During a tour of SpaceX rocket-building facility, Elon Musk delivers an excellent distillation of his 5-step build process — question assumptions, eliminate excess, focus on essentials, speed up development, and finally, automate. A masterclass in problem priorisation that is widely applicable.

Making something new doesn't happen by magic. An irresistible itch has to be scratched, love has to be found. An accidental essay about the missing triggers in the creative process, inspired by my years of collecting soul 45s.

We rely on the pre-verbal language of aesthetics to sense our environment before we can think. We are naturally attuned to beauty because we innately know it represents a higher possibility of worthwhile information.

When business hinges on the user experience and how products make people feel, success or failure is often a matter of taste. But only when one understands taste as intuitive knowhow, not subjective preference.