Callum Flack
✌🏻

Callum Flack

Web Engineer & Designer in Cairns, Australia

Looking for remote opps

7 days ago

About

Design + code. Vision + details. Fingerspitzengefühl + scenius.

Contact

Website
Twitter
GitHub

Work Experience

2015 — Now
Cairns, AUS

Web design & dev consultancy for brands, agencies and community across Australia and the US. Highlights include:

  • Kalaurie ecommerce website. Design and development of several website versions (Shopify Storefront API then Shopify Hydrogen) over 6 years, focussed on expressing the Kalaurie brand experience without compromising on the customer journey. Read the case study.

  • The Library of Economic Possibility website. Design and development of an economics research tool for both professionals and enthusiasts. Intended to energise community conversations and, as users drill down, to work as a bi-directionally linked knowledge system. Read the case study.

  • Studio Round website. Website rebuild, CMS and performance strategy, and website management over a three year period 2019-2022. Read the case study.

  • My website. Please check out further case studies on my site. It is also open-sourced here.

2022 — 2024
San Francisco, US / Remote
  • Led design and frontend of "Portrait", a flagship image generation AI product

  • Part of a small team that enhanced and maintained Portrait toward explosive growth: 0 to 455k users in 9 months

  • Hired 4 team mates across the Engineering and Design teams

  • Introduced new features and iterated existing features across Portrait in response to research and analytics

  • Introduced the “Shape Up” method to the product team

  • Introduced TanStack Query and Tailwind to the frontend stack

  • Championed move to Linear for task management, establishing a single source of truth for engineering work

  • Read the case study

2020 — 2022
New York, US / Remote
  • Led the development of Cleared from initial commit through to its sale.

  • Effectively communicated and translated founder-led ideas into technical requirements for the development team and to external providers

  • Built and maintained a marketing website to funnel customers to a personalised allergy care system based on initial brand guidelines and website designs

  • Design, built and maintained a web app to determine a customer’s allergy eligibility and provide monthly pharmaceutical care using a questionnaire and algorithm, integrated with a custom Stripe checkout

  • Successfully hired and onboarded six team members, including an Engineering manager

  • Configured door-to-door drop shipping with external providers via the customer database

  • Ensured the web application and customer databases complied with HIPPA security standards

  • Integrated customer re-engagement systems such as drip email campaigns

  • Read the case study

2013 — 2015
Sydney, AUS

Design and development of web apps for healthcare services & products

1999 — 2013

Side Projects

2018

Quickly respond to questions buried in text by choosing what’s important and removing the rest

Writing

2023

Iteration and prototyping are not the same thing but they're related over time during a build process. To determine which method you're using, ask yourself are we trying to test a solution or are we trying to release a solution?

2021

During a tour of SpaceX rocket-building facility, Elon Musk delivers an excellent distillation of his 5-step build process — question assumptions, eliminate excess, focus on essentials, speed up development, and finally, automate. A masterclass in problem priorisation that is widely applicable.

2018

Making something new doesn't happen by magic. An irresistible itch has to be scratched, love has to be found. An accidental essay about the missing triggers in the creative process, inspired by my years of collecting soul 45s.

2018

We rely on the pre-verbal language of aesthetics to sense our environment before we can think. We are naturally attuned to beauty because we innately know it represents a higher possibility of worthwhile information.

2018

When business hinges on the user experience and how products make people feel, success or failure is often a matter of taste. But only when one understands taste as intuitive knowhow, not subjective preference.

Education

2017 — 2017
Online

Second cohort participant. Fantastic to be part of the initial "scene" around digital note-taking.

1995 — 1999
Bachelor of Visual Arts in Graphic Design at Queensland College of Art
Brisbane, Australia