Klabbe Indonesia

Overview:

Klabbe is a user-friendly party planning platform that aims to revolutionize event organization and enjoyment. It addresses the challenges faced by nightclub-goers and club owners in Jakarta, who have limited options and unique needs when it comes to party planning. Unlike existing solutions, Klabbe offers a diverse selection of venues, entertainment options, and party planning tools, making it convenient and hassle-free to create unforgettable experiences. With its user-friendly interface and unique advantages, Klabbe sets itself apart from competitors and provides an effective solution in the market.

Market Report:

Opportunities:

• Klabbe offers a unique and market-exclusive solution that effectively caters to the needs of both customers and clubs.

• The platform creates a comfortable environment for both customers and clubs, leading to industry-wide benefits.

• Klabbe is expected to significantly increase spending on nightlife, resulting in substantial revenue for all parties involved.

Market Summary:

• Failure to adopt Klabbe could lead to potential revenue loss for clubs due to an uncertain and uncomfortable booking process.

• The nightclub lifestyle is becoming increasingly popular, creating a need for platforms that facilitate efficient interaction between users and clubs.

• Klabbe's focus on usability and easy booking has resulted in higher customer engagement, increased revenue, and greater satisfaction among clubs and customers.

• The market trend indicates a steady increase in demand, presenting an opportunity for expanding business in major cities like Jakarta.

• Our product will be the first of its kind in the market, giving us a significant advantage over competitors.

Research Results:

Conclusion:

The survey findings and competitor analysis indicate that event planning platforms should prioritize social networking, online ticketing, and customer review features to enhance the user experience. Klabbe has an opportunity to differentiate itself in the market by integrating all of these features and providing a unique and convenient solution for event organizers.

User Needs and Preferences:

• Most respondents attended events multiple times per week and faced challenges with finding suitable venues, managing budgets, and coordinating with venues or artists.

• Respondents expressed a strong interest in social networking features and integration with online ticketing platforms.

• Respondents preferred recommendations from friends/family and online search engines when finding venues.

• Customer reviews were considered extremely important by respondents.

Recommendations:

Based on the survey findings and competitor analysis, we recommend that Klabbe integrate the following features to enhance the user experience:

1. Social Networking
   Klabbe should integrate social networking features such as chat rooms, forums, and groups, to allow users to connect with other event organizers and attendees. This will help users to network, share ideas, and collaborate on events. Additionally, Klabbe can use social media integrations to allow users to promote their events on various platforms.

2. Online Ticketing Integration
   Klabbe should integrate with online ticketing platforms such as Chope or Goers, to allow users to sell tickets for their events. This will make it easier for users to manage their ticket sales and provide a seamless experience for attendees.

3. Customer Reviews
   Klabbe should allow users to leave reviews and ratings for venues and vendors. This will help users make informed decisions when selecting venues and vendors, and will also provide valuable feedback to venue owners and vendors to improve their services.

Design Goals

Related Links:

Full Study Case: Click here

Prototype: Click here

Google Play Store: Click here