A Miftah Fahmi
Product Designer in Indonesia
Hi folks
About
Experienced and dedicated product designer with a strong background in app and website design, project management, and production planning. Known for driving impactful design solutions and leading cross-functional teams to consistently deliver high-quality results within deadlines.
Contact
Work Experience
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Delivered end-to-end design for 3 large Virtual Reality projects (1 using eye-tracking technology and 2 using controllers), 5 Augmented Reality app projects, and 3 product dashboards, completed on time and met the client's high expectations.
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Conducted usability testing sessions with both clients and end-users. For a project involving eye-tracking technology, guided usability testing with elementary school students aged 10-11 to ensure intuitive design and functionality.
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Spearheaded the PRD for the internal product dashboard, optimising workflow and increasing user productivity by 20%.
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Fostered collaboration with stakeholders to ensure alignment on project goals and user needs, resulting in a 30% improvement in user engagement metrics.
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Led user research, decision-user flow, and information architecture to deliver low- to high-fidelity prototypes for the Klabbe mobile app, now available on the Play Store.
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Collaborated with developers to oversee the latest application developments, ensuring a cohesive design-to-development workflow, reducing time-to-launch by 25%.
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Built comprehensive brand guidelines, marketing tools, and landing pages, resulting in improved user engagement and brand consistency, which increased lead conversion by 15%.
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Spearheaded redesigns of Shinta VR and MilleaLab websites using Figma, achieving web performance scores of 100% (Performance) and 89% (Structure).
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Managed a 6-member creative team, fulfilling Marketing, Social Media, and Public Relations needs, strengthening the brand’s digital presence, and successfully achieved a 20% increase in campaign engagement for Shinta VR and MilleaLab.
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Developed and implemented visual asset guidelines, templates, and company profiles, enhancing the brand’s consistency across channels.
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Conducted market research to support the export potential of Indonesian products, enabling two companies to present at the International Trade Expo and enter global markets.
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Created a suite of design assets, including product catalogues, business cards, and promotional materials, helping SMEs establish a strong market presence internationally, and leading to entry into three new markets, the Philippines, Malaysia, and Pakistan.
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Assisted SMEs in strategising visual branding to align with target export markets, contributing to increased brand visibility and sales.
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Developed engaging content, organised webinars with client partners, and prepared learning materials. Successfully increased the impact of Pameo's educational products for clients and satisfaction scores by 15%.
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Coordinated with teams to streamline manufacturing processes, which improved product quality and production efficiency, reducing errors by 20%
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Managed inventory optimisation initiatives, designing promotional materials aligned with seasonal demand, which increased turnover.
Collaborated with automotive influencers. Designed Buryamcer watches. Researched and designed Losari back case. Designed an exhibition booth (Pacific Palace, South Jakarta).
Projects
Velodrom is engaged as a publisher for works of critical and creative thinking as an effort to maintain collective sanity. Velodrom as a business entity CV Gelanggang Kreatif Velodrom is located in Rawamangun, Jakarta and will temporarily publish obscure books.
Education
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Graduated Cum Laude with a very satisfying academic score and successfully made a product for the final project and got an A for the product design entitled “perancangan casing jam tangan menggunakan material bambu laminasi untuk generasi milenial dengan tema “YOGYAKARTA””.
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Represented the university in international exchange programs and conducted workshops at Srinakharinwirot University, Thailand.
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Awarded in the Entrepreneurship Student Creativity Program (PKM-K) organised by DIKTI.
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Showcased work in exhibitions across various institutions.
Certifications
Credential ID: Ad-xB9n38X87AVHYw1-t461h-GhL
Credential ID: AflFpBap8Cn8jsMWTkiSS7grL8W2
Credential ID: 63a965998ccd499185f134568ae365d8