Finally working on my first arabic typeface.
Making chess pieces and brands @ daybreak.studio
About
I like making stuff, and knowing stuff
Beginning with deep curiosity to approach contexts complexly, to honor the work through the form it needs, working towards cross products of aesthetics, reason and radical empathy
Projects
Small businesses often struggle to find financial solutions that meet their unique needs. Traditional services can feel out of touch with the entrepreneurial spirit. Flex addresses this by blending timeless financial wisdom with modern innovation. Our collaboration with Flex resulted in a tailored, proactive, and empowering financial journey. The new brand identity we developed reflects trust, innovation, and the drive for success, making every interaction meaningful for SMBs.
Healthcare deserves a revolution. So we partnered with Superpower to create the world’s most comprehensive longevity system. Superpower leverages advanced diagnostics with vetted therapeutics to create a personalized health journey designed for longevity. A white glove experience that is proactive, preventive and performance enhancing. Our partnership led us to create an optimistic identity that celebrates the potential of the human body alongside representing the impressive technological feats their team accomplished.
Check out our case study
Alongside, we're launching the superpower site as well
Creative direction & brand identity for Six Eastern – a strategic PR agency that drives results.
A new website with custom type design (New Glyph) and some cool interaction design
Hypercard aims to revolutionize benefits forever by introducing a company provided personal credit card that combines exclusivity of the AMEX network with Hypercard’s lifestyle benefits directly into their pockets.
Hypercard sought our expertise to devise a solution that highlights the benefits revolution. One that would appeal to the companies that endorse it and the employees that leverage it.
→ Discover the full case study at daybreak.studio/hypercard
Designed accessories that conveyed product education and increased Arc’teryx brand loyalty, based on user research and ethnography
A summer program focusing on type-design and new media/film.
Side Projects
Grounding learning for students, while bringing awareness to lesser known World Heritage Sites. UNESCO Lodestar is an online platform for lower-secondary educators to access lessons plans with World Heritage Site case-studies.
Selections from a series of Arabic type explorations, including 42 days of Arabic Typography. As a muslim growing up learning arabic caligraphy, I've been fascinated by Arabic type for a long time, particularly its intersectionality with european type design traditions.
Work Experience
Clients - Karraar, Owlworx, YR Haute Couture
IAT 235 Information Design - Providing design crit for an intensive in-studio course on interaction design & art direction.
IAT 106 Spatial Thinking and Communicating - Teaching fundamentals on technical sketching and 3D environments,
IAT 100 Digital Image Design - Introduces fundamentals on graphic composition, image manipulation and animation.
Brand + Web Design Clients - Telus Digital, DailyOM, WorkDaze, Miss Excel, MTV, MT Copeland
Product Design - Wobo
Designed and programmed project website for Pandemics & Borders Covid-19 research group.
Compiling data on canadian cross-border measures during the pandemic.
Developed Hullo Inc. design language and style guide. Researched AI and NLP for company AI development.
Volunteering
Education
Specialisation In Design
Writing
Contact
Teams
