Toronto

Vancouver

Jakarta

### Home to storytellers, visionaries, and artisans.

We build visions of the future by partnering with companies leveraging technology to create change at scale.

As a studio, we create experiences that translate across mediums by seamlessly blending between brand, web and software. You’ll find us going from making a creative campaign to designing a mixed-reality game. From crafting a brand identity to shaping how autonomous vehicles navigate roads.

Our dynamic team operates from three vibrant cities, with Toronto as our central hub. Most recently, Adweek has recognized us as one of the fastest-growing agencies. We see it as a testament to how quickly people grow here, and we’re looking for people who grow just as quickly.

We’re always on the lookout for people excited by the possibilities of technology – constantly exploring new means of expression and highly detailed in their practice.

Our headquarters in Toronto is more than just a workplace; it's a vibrant hub where innovation meets inspiration, and where collaboration, experimentation, and fun come together.

### **Embedded collaboration supported by a flexible environment**

We seamlessly blend the best of both worlds with a hybrid culture – combining the intimacy of in-studio collaboration with the depth of focused work during remote days.

### **A Lab of Boundless Experimentation**

Experimentation here is not just encouraged; it is celebrated as an integral part of our creative process. Our workspace is a living laboratory, a place where we nurture and explore projects that personally inspire us.

### **A Canvas for Play**

While we take our work seriously, we also understand the importance of enjoying the journey. Beyond our creative projects, our studio comes alive with after-hours parties, gaming sessions, table tennis showdowns, oversized canvas paintings and much more.

**Daybreak is looking for an exceptionally talented senior brand strategist to collaborate with our brand team.**

As a freelance Senior Brand Strategist, your expertise will drive brand strategy for client projects, crafting compelling narratives and visual assets that capture the essence of each project.

Your role is critical in utilizing AI tools such as ChatGPT/Claude, Midjourney, Topaz, and Runway as part of your process. You will be responsible for rapid asset preparation to visualize the strategic vision alongside leveraging your strong writing skills to shape brand language.

### Responsibilities:

* Lead and facilitate brand strategy sessions with the brand team, translating insights into actionable brand narratives.

* Take charge of all copywriting duties, ensuring consistency and excellence across all communication channels.

* Utilize AI tools effectively to prepare assets, streamlining the creative process for the brand team.

* Persuasively present concepts to various internal stakeholders and incorporate feedback.

### Qualifications:

* 5+ years of brand strategy experience including 2+ years at an agency.

* A proven track record of leading brand strategy discussions and projects that can be seen in your portfolio.

* Excellent copywriting skills with a proven track record of crafting compelling brand narratives that can be seen in your portfolio.

* Proficiency in using AI tools like ChatGPT/Claude, Midjourney, Topaz, and Runway for asset creation.

* Adept at working in a fast-paced, technology-first environment, with a flexible approach to remote collaboration.

* Passionate about innovation, with a desire to explore new tools and techniques in brand strategy.

* Bonus, you have expertise in one of the following: web design, motion design, coding, and 3D design

Senior Brand Strategist (Freelance)

Daybreak is looking for an associate creative director to join our brand team. We are looking for an exceptionally talented individual who can join us at our Toronto HQ or work remotely from anywhere in the world.

While the core theme in our work is leveraging technology as a catalyst for change, we engage with a wide range of clients, transforming diverse, unconventional concepts into strategic brand visions that spur transformation. Each client relationship is a fresh journey, a distinct puzzle with room for experimentation.

As an Associate Creative Director, you're the heartbeat of our creative ethos, guiding the brand team with your leadership, creativity, and technical skills. This role is not just about overseeing projects; it's about pioneering new practices, fostering an environment of collaboration, and pushing the boundaries of what's possible.

AdWeek recently named us one of the fastest-growing agencies in the world, and this role has room for growth into larger leadership opportunities.

**Responsibilities:**

* **Creative Development:** Play a pivotal role in steering our creative endeavours through strong visual execution, experimentation, and maintaining an exceptionally high visual standard in all projects.

* **Techniques and Processes**: Spearheaded the development and optimization of internal design systems and processes, setting new benchmarks for operational efficiency. Champion technological innovation and creative exploration, staying ahead of the curve with new tools such as leveraging AI.

* **Strategic Collaboration:** Lead a multi-disciplinary team to execute creative projects that meet client and user goals.

* **Entrepreneurial Leadership:** Drive internal efficiency and client business growth. Oversee research, brand strategy development, and the creation of compelling digital experiences that align with client visions and market demands.

* **Project Leadership & Oversight:** Manage a diverse portfolio of projects, ensuring all work is on-brief, creatively exceptional, and technologically innovative. Lead the team in crafting narratives that articulate the impact and value of our solutions.

* **Mentorship & Team Growth:** Foster an environment of creativity, innovation, and learning. Provide directional guidance and mentorship to the design team, encouraging a culture of innovative thinking and creative experimentation. Actively contribute to the professional development of team members and lead recruitment initiatives to attract & retain top-tier talent.

* **Client Relationship Management:** Build and maintain strong relationships with clients, ensuring satisfaction and identifying opportunities for partnership expansion. Skillfully present and advocate for concepts to stakeholders, adeptly incorporating feedback to hone and improve project outcomes.

**Requirements:**

* A minimum of 5+ years of experience in the creative industry, with at least 3 years in leadership roles at an agency.

* A robust portfolio demonstrating strong strategic visual execution across various projects.

* Exceptional communication, leadership, and strategic thinking skills, with a knack for problem-solving and innovation.

* Proven ability to manage a wide range of creative projects, including web, branding, and digital marketing campaigns.

* A passion for making a significant impact within the design industry, with a commitment to pushing creative boundaries through exploring diverse mediums and techniques.

* Expert in graphic language and visual experimentation alongside solid typography skills.

Bonus, advanced skills in any of the following:

* AI tools, web design, motion design, coding, or 3D design

Daybreak Studio

Open roles

Introduce us to your team

Home to storytellers, visionaries, and artisans.

What does your workplace look like?

Embedded collaboration supported by a flexible environment

A Lab of Boundless Experimentation

A Canvas for Play