About
Alex Alspaugh is a designer based in New York City.
He's currently a Staff Product Designer at Shop, leading design for the growth organization. Previously, he was a product designer at Universe, Block Renovation, and Intuit.
He received his Bachelor of Design from the University of Washington with a focus in Interaction Design.
Projects
In 2024 a small group of designers on Shop set out to overhaul much of the app. We touched nearly every part of the app including a full rearchitecting of the app's structure, new native transitions, and tons of small polish details.
I designed an experience inside of Universe that leveraged LLMs to generate sites in an easier and more conversational way for users.
The Universe editor is built on the primitive of the grid. What was traditionally a tool for creating static layouts has become a simple way of creating websites as well. This project was focused on adding the ability to group multiple grid elements together into a single, re-useable element.
To support Universe's new subscription plan that lets anyone get a custom domain name, I reimagined the onboarding and domain selection experience.
The renovation gallery is the primary way for perspective Block clients to browse through Block's completed renovations. This project focused on completely overhauling the previous gallery experience and resulted in increased time spent in the gallery and decreased time to upload new projects.
Work Experience
Working on the Shop app. Leading design for the growth organization.
First product design hire. I designed products and tools for homeowners, contractors, and architects to facilitate the future of renovation industry.
Worked on the QuickBooks Payments and Capital team – focused on products for small businesses.
Helped a class of students create original typefaces and symbols. Gave weekly lectures and ran critiques.
Awards
Volunteering
Hosting weekly critiques, workshops, and info sessions for the students of the prerequisite design class. Working closely with professors to help students with their projects.
Education
Contact
Teams
