Let me tell you a bit about my journey – I co-founded a thriving digital marketing agency alongside two incredible partners. Together, we transformed a shared vision into a reality, building a dynamic team of 20 professionals and nurturing a client base of 90 strong. It was more than a business; it was a passion project. Our mission was crystal clear: to provide clients with unparalleled brand communication and digital marketing services, ensuring their marketing goals were not just met but exceeded, and their brands thrived in the digital landscape.

But that's not where the story ends. I was always one to embrace innovation, and I took the lead in harnessing the power of no-code development tools. We used these tools to craft efficient and user-friendly websites for our clients, enhancing their online presence. But I didn't stop there – I actively trained our clients on the implementation of these no-code products, empowering them to streamline their processes and reclaim valuable time.

Then came a turning point. Our agency was acquired by an integrated marketing company, and I navigated this transition with grace and enthusiasm. Within the acquiring company, my role evolved into that of an account manager. Yet, one thing remained constant: my dedication to providing exceptional service to clients and maintaining the robust client relationships we had built over the years. For me, it's not just about the journey; it's about embracing change and continuing to make a difference.

In my role as a Social Media Specialist, I was entrusted with a range of critical responsibilities. One of my primary duties involved dramatically enhancing our brand's online presence. Over the course of three months, I successfully boosted organic impressions and reach by an impressive 75%. Notably, our follower count soared from 2,000 to an impressive 75,000 during this period, primarily achieved through strategic hashtag utilization and increased post frequency.

I also played a pivotal role in strengthening brand loyalty. I ensured that messages and comments across our social channels received rapid responses, with an average response time of under 30 minutes. This immediate and attentive customer interaction significantly bolstered brand loyalty and customer engagement. Additionally, I took charge of creating monthly reports on social media analytics, carefully identifying opportunities to improve engagement. As a result of implementing a nuanced hashtag strategy and diversified content, our engagement levels increased by a remarkable 30%.

During my university years, I co-founded a forward-thinking book publishing venture. We embraced the changing landscape of the industry by seamlessly blending offline and online sales channels, tapping into the burgeoning e-commerce market. As the product manager, I took on the role of the literary navigator, guiding our venture through uncharted waters.

My responsibilities went beyond just overseeing operations. I delved into data, collecting and dissecting information on books, pricing, and content. This analytical approach became the cornerstone of our strategic decision-making process, ensuring that every step we took was informed by insights and geared towards success.

But the true plot twist came when we launched not one, not two, but three groundbreaking products. Each launch was meticulously planned, drawing upon extensive market research and analysis to pinpoint the elusive product-market fit. We crafted comprehensive roadmaps that paved the way for the development and unveiling of each product. The result? A resounding success, with our offerings being warmly embraced by the market.

Our innovative approach didn't just go unnoticed; it made headlines. Multiple news outlets featured our venture, amplifying our brand visibility and extending our reach to a wider audience. This media coverage played a pivotal role in contributing to our venture's overall success and growth. It was a journey marked by innovation, strategy, and a love for the written word, and it's a story I'm proud to tell.

I was responsible for Boby Chemmanur International Group's social media presence, managing platforms like Facebook, Twitter, and Instagram. I developed and executed social media strategies to boost brand awareness and engagement. This included creating, scheduling, and curating content, as well as monitoring key metrics to optimize our campaigns. I also managed online reputation for the Chairman, ensuring a positive public image. Collaborating with cross-functional teams, I drove results through influencer partnerships, optimized content for a 50% organic reach increase, and reduced response times to customer inquiries by 40%.

During my tenure, our Facebook page achieved a remarkable 38 million total engagements, significantly surpassing our goal by amassing 2.2 million followers. I improved the Chairman's online reputation, increased organic reach by 50%, and reduced response times by 40%. Additionally, successful influencer collaborations led to a 20% increase in website traffic, while optimizing ad content resulted in a 25% higher click-through rate. By making data-driven decisions, I achieved a 15% decrease in social media advertising costs while maintaining our desired results. Our efforts also nurtured a vibrant online community with a 30% increase in user-generated content and active participation.

During this time, I donned the hat of a freelancer, offering a versatile array of services focused on enhancing online presence, digital marketing, and brand identity.

My journey was enriched with collaborations with numerous media agencies. Working hand in hand with these agencies, I brought my skills in website creation, social media content development, and digital marketing to the table, providing invaluable support to their projects and clients.

I discovered a special affinity for no-code platforms, embracing them as tools to create efficient solutions. These platforms became my canvas, where I painted vibrant websites, crafted engaging social media content, and devised digital marketing plans for my freelance clients. My motivation to continually evolve and grow drove me to acquire and develop many of these skills through self-learning and hands-on experience. It was a journey of continuous improvement, ensuring that my freelance projects consistently delivered high-quality results.

The experiences and insights gained during my freelance endeavors proved to be the catalyst for the successful launch and growth of my own start-up venture. Along the way, I forged a reputation as a dependable and results-driven freelancer, consistently delivering exceptional work, all while seamlessly balancing my academic commitments. It's a journey defined by dedication, adaptability, and the pursuit of excellence.