You think 'testing the pages function on read.cv' is no real *side project*? Then I guess 'hating podcasts' isn't a real one either. But here we are.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F7d0c669b-c0e8-4195-a973-1bea64eaeb44.png?alt=media&token=c94380ad-9c94-44c1-bc89-d3b1b4381e57","id":"7d0c669b-c0e8-4195-a973-1bea64eaeb44","width":640,"height":384,"filename":"polaroid-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-havi-.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F99a967c2-73ba-4544-abbf-5341496cd717.png?alt=media&token=9ac329c2-a81d-4e52-84ed-0ac8ce4bc012","id":"99a967c2-73ba-4544-abbf-5341496cd717","width":640,"height":384,"filename":"woolitize-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-having-a--.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2Fc131bd3f-154b-46e8-a45f-bdd6ab419f67.png?alt=media&token=7f6f62dd-fa3b-448b-8353-aa1e6dc706d1","id":"c131bd3f-154b-46e8-a45f-bdd6ab419f67","width":640,"height":384,"filename":"polaroid-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-havi-(1).png","type":"image/png","caption":"","border":false}]}
```

I would not even listen to the prototype of all podcasts, the role model that never existed: **Karl Marx and Friedrich Engels discussing how to win at communism.** So I prompted [Playground AI](https://playgroundai.com/profile/clckdo6y906q7s601rxjnpllk#) to visualize it. And it did an astonishing job. But it's still two old white men talking to each other, too much. About stuff that's not really *real*.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F996b581f-df55-42cb-93b1-fcbe57d3ca2d.png?alt=media&token=5fb24720-0bbe-4d00-876a-c62b034d696d","id":"996b581f-df55-42cb-93b1-fcbe57d3ca2d","width":640,"height":384,"filename":"pltn-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-having-a-.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F183ed456-4902-4132-88fb-dd318dee0d4a.png?alt=media&token=eaf6e101-9877-4e4c-ac04-cd0f5e1c6e16","id":"183ed456-4902-4132-88fb-dd318dee0d4a","width":640,"height":384,"filename":"playdoh-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-havin-.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F712c6e1d-3bf9-40ee-83c9-c3149ea430a8.png?alt=media&token=d045ed16-55ce-43bb-8df0-e44c31990ca0","id":"712c6e1d-3bf9-40ee-83c9-c3149ea430a8","width":640,"height":384,"filename":"pltn-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-having-a-(1).png","type":"image/png","caption":"","border":false}]}
```

All the things ChatGPT gets accused of – being overly self-confident and wordy, making up facts from time to time; someone even coined the term "mansplaining as a service" for it – can be applied to an average podcast as well.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F780a51e7-e32c-4947-8477-3b4d0b57f616.png?alt=media&token=5455dfd4-3517-4eb1-9223-b10cde172d32","id":"780a51e7-e32c-4947-8477-3b4d0b57f616","width":640,"height":384,"filename":"karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-having-a-professiona-(2).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F23f1b3c0-1799-4c29-9203-97fa2f969d82.png?alt=media&token=b9349d74-9d2f-43cb-a220-a18dc4de0abc","id":"23f1b3c0-1799-4c29-9203-97fa2f969d82","width":640,"height":384,"filename":"pixel-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-having--(1).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2Fa238e70e-b747-4e6e-b622-467efaa2222d.png?alt=media&token=7312f5da-5276-4504-8bb8-379b9b6467c5","id":"a238e70e-b747-4e6e-b622-467efaa2222d","width":640,"height":384,"filename":"karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-having-a-professiona-.png","type":"image/png","caption":"","border":false}]}
```

One of the good things about [Mastodon](https://mastodon.social/@drikkes) – compared to Twitter it has far less people only there to self-promote their podcasts. On the birdsite I had to hide dozens of hashtags, block all tweets containing Spotify links, unfollow users etc. On Mastodon this is not necessary.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2Ff07787e7-e7e8-4133-a7b7-968c6b7d0663.png?alt=media&token=317a67e7-c6fb-4318-826c-f4b05935b784","id":"f07787e7-e7e8-4133-a7b7-968c6b7d0663","width":640,"height":384,"filename":"olpntng-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-havin-.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F7af58e24-7b61-4d19-b8c1-6b7048f377ab.png?alt=media&token=f9e1c1ce-bf9e-49ac-9ac5-371d954d6107","id":"7af58e24-7b61-4d19-b8c1-6b7048f377ab","width":640,"height":384,"filename":"olpntng-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-havin-(1).png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F24sOll5JEda6IVXMhGOt%2F36d17965-506b-4f68-a6eb-9c910d3ab869.png?alt=media&token=6c60656b-8118-4b3c-9046-5ff10a130cbf","id":"36d17965-506b-4f68-a6eb-9c910d3ab869","width":640,"height":384,"filename":"olpntng-style-karl-marx-and-friedrich-engels-sitting-in-a-podcast-studio-wearing-headphones-havin-(2).png","type":"image/png","caption":"","border":false}]}
```

Does anyone even remember [music](https://drikkes.com/?p=13941)?

trashtalking capitalism

If products are legal to buy, then generally they can be advertised as well. And unless an abortion clinic wants to place a full-page advert in Texas' most religious newspaper, very few people are bothered by it. Traditional media rarely refuse to place an ad, because their recipients have learned to differentiate between editorial and advertising content.

Nobody is really surprised by banner ads for combustion cars on left-wing, or electric car banners on right-leaning media outlets. Maybe not yet. There is a growing [movement](https://www.greenpeace.org/international/story/49826/ban-fossil-fuel-ads-and-sponsorships/) that would like to see marketing for fossil fuels, if not banned, then at least labelled with mandatory warnings. As with tobacco or gambling, many companies – from Exxon to Chevrolet – would then be forced to add legal lines like this to their [glossy adverts](https://www.theguardian.com/environment/2021/nov/18/the-forgotten-oil-ads-that-told-us-climate-change-was-nothing): *"Burning brown coal and crude oil harms the environment and worsens the climatic living conditions on this planet."*

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F2Uss0RhKJv7Bgtc6zhNk%2F4751f1f1-6e75-4948-a190-28171509b4b1.png?alt=media&token=ec10dbcb-ac31-4909-9a82-a9df38db8fab","id":"4751f1f1-6e75-4948-a190-28171509b4b1","width":1024,"height":1024,"filename":"oh2zizbommgnnfygsfof.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F2Uss0RhKJv7Bgtc6zhNk%2Fd5cea64b-95c4-4cca-bd7a-ff58e76af1ef.jpg?alt=media&token=c5557cd4-e138-4db5-8d4a-cdb13201d6c6","id":"d5cea64b-95c4-4cca-bd7a-ff58e76af1ef","width":640,"height":634,"filename":"1u09r9z56du71.jpg","type":"image/jpeg","caption":"https://www.reddit.com/r/wholesomememes/comments/qb6t5o/so_glad_he_finally_is_fine/","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FNtf2j6d9SOZRrxMHGakzhubN8962%2F2Uss0RhKJv7Bgtc6zhNk%2Fe4c8e2ad-06fa-4fae-a0a3-f961cdce8a01.png?alt=media&token=9bc0288e-832f-40a0-8580-ed3fd55e109b","id":"e4c8e2ad-06fa-4fae-a0a3-f961cdce8a01","width":1024,"height":1024,"filename":"tlieswpwxknnns9rgttm.png","type":"image/png","caption":"","border":false}]}
```

It is possible to take [regulatory action](https://www.bbc.com/future/article/20220302-the-adverts-that-were-banned-for-misleading-climate-claims) against specific offences such as the misleading use of the term "climate neutral" in advertising. But these rulings becomes more difficult when it is not about specific products, but only a diffuse green image is being sold.

**New ad model enters the stage**

Many influencers still claim that they are so authentic, even in their advertising co-operations, only promoting goods they are convinced of and that they actually use themselves. Such an attitude – the lack of separation between content and advertising – naturally falls flat on its face, if it can be exposed all too blatantly [as a lie](https://www.today.com/news/shein-influencer-trip-backlash-rcna91244).

Shell, with its [elaborate propaganda](https://www.ft.com/content/28e054d6-7169-4182-87a3-188a22c73cd6), is much more subtle than Shein. But the fact that the participating travel bloggers and gaming streamers are also getting headwind here is a good sign.

Meanwhile, I'm waiting for the first soccer pro to publicly justify leaving his current club because of the unethical machinations of its investors or jersey sponsor.

*(German originally published at [drikkes.com](https://drikkes.com/?p=18540))*

under influence

creative copywriter

excellence in brand strategy and creation

sales and customer tool for deutsche telekom, category: brand communication – digital solution and apps

best integrated sales marketing (silver)

mehr magenta – customer magazine for deutsche telekom

mehr magenta – customer magazine for deutsche telekom, category:  brand communication – print

german sales promotion for the ketchup's birthday campaign

150 years of clean plates

360° media from video and radio to print and banner

holistic ad campaign

unfolding

promoting the director's film online and outdoor

every thing will be fine

social media comunication manifesto and netiquette

rocher and raffaello

db cargo campaign for a pitch presentation

new business

🎧 ☭ 🎙

collaborative photo and mapping project for instagram and foursquare users

#stolperstein

idea for a series of social posts on their german instagram and facebook channels. with the aim of maximum engagement, the brand accounts alluded to are tagged in the visuals.

social media

i'm not a designer, obviously. not a translator as well, so i hope you understand german. and yes, the ad agency I worked for at that time sent prints of these out to clients and partners.

christmas cards

the birdsite's 'moments' feature is long gone, even before musk turned this once beloved platform into the x shithole it is now. back in the days I played around with it for collages of composita.

hendrik spree

2024

2023