Hi, I am a Product Designer, and I have been working in the digital industry for the past 20 years.
I believe in the power of simplicity and subtraction, in communicating clearly with less jargon. Focusing on refined digital experiences, I like keeping it simple and functional—using design for positive impact.
My everyday work is centered around User-Centered Design (UCD), User Interface (UI), User Experience (UX), through the product cycle routines. I strive to fully understand the current scenario, aligning myself with business needs and self-regulating my efforts to maximize productivity. In this dynamic context, I am to take action and leverage my skills to adapt to the challenges while optimizing for impact versus effort.
Basically, all the projects and companies I have worked for were in the initial phase, generally in SASS projects, in daily use applications with a focus on performance, mostly in startups. This has allowed me to gain experience in end-to-end projects and has shaped me into a multidisciplinary designer. Each project presents familiar problems and unique challenges, further enhancing my skills and capabilities .
You can check out my latest projects here:
Certifications
A friendly web-based and real-time collaborative 3D design tool that works in the browser. You can use Spline to create 3D/spatial content and interactive ...
Framer offers a design experience like Figma, complete with an infinite canvas and a full suite of layout, styling and text features. Beyond that, it supports web-specific capabilities that traditional design tools can’t support
Awards
Projects
Selection of branding work from 2020 to 2024, highlighting my approach to crafting visually compelling and strategically.
📖 Explore the full collection on Dribbble.
Landing page for MolClock, the first ever skin-specific molecular clock designed to determine the chronological age of human skin.
Work Experience
OneSkin is a longevity company on a mission to transform the way we think about skin.
As Senior Product Designer, I am responsible for the application and maintenance of the brand on all channels involved; implementation of user-centered designs by conducting user research, creating wireframes, prototypes, and high-fidelity designs, resulting in higher conversion rates.
Beauty Date was the only brazilian startup selected for Batch 17 at 500 Startups, a business accelerator based in San Francisco, CA, right in the middle of the Sillicon Valley.
Glowy is the fully automated marketing genius for the local services market, powered by AI. Through CRM and ERP integration, Glowy helps beauty businesses efficiently fill last-minute openings, drive repeat business, and acquire new customers.
As Chief Product Designer, I set the design strategy and the direction of the product, as well as defining the brand guidelines and culture. From research and prototyping to testing and launching, I focused on creating a product that is both functional and visually beautiful.
Latam's first service scheduling platform for beauty services. A platform that brings scheduling convenience to customers and facilitates management with ideal resources for beauty businesses, managers, and professionals in the area.
As Chief Product Designer, I developed the first CRM (online scheduling platform) integrated with an ERP in the beauty market. I was responsible for creating the brand, setting the design goals and strategies, as well as creating and managing all user journey, user experience and user interface. As the company grew, I also formed the creative team, and was responsible for leading a talented team of designers.
Navegg is Latin America’s largest data marketplace and the standard audience data player for publishers and advertisers.
As Product Designer, I was responsible for: creative abilities and design sense; UI and UX; typography and layout design; use of color; design trends and new technology; photography notions and illustration trends.
Brazilian technology company headquartered in Curitiba, Paraná.
As Product Designer, I was responsible for: user interface and experience; branding; prototyping; research.
Medalhão Persa is a pioneer in the transmission of jewelry auctions on Brazilian television, since 1995.
As a Product Designer, I was responsible for: development and maintenance of the e-commerce; research; branding strategies; prototyping; UI and UX.
Education
Principles, techniques, and strategies of advertising and publicity. It covers topics such as consumer behavior, market research, creative writing, visual design, media planning, and brand management.