Zohaib A.

Zohaib A.

Product Design Leader (UI & UX)

About

Web and App designer (now known as Product Designer) for 20+ years. I spend most of my time designing, managing design, coding up my design, reading about design. When not working, I play guitar, videogames, and spend time with my two kids - one of them is a human and the other is a parrot.

Work Experience

2023 — Now
Product Design Manager at Pictory AI
Worldwide Remote

Currently leading Product Design to transform the existing Pictory video creation platform used by millions of users to the next steps, through various aspects, including:

• Hands on UI and UX design, leading from front
• Managing the product design team of 3, including staffing, direction
• Supporting product management with strategy and roadmaps
• Analysing user behavior, user insights and industry trends to create informed design solutions
• Supporting development, including UI development
• Supporting marketing design and growth experiments
• Setting up design systems

2022 — 2023
London, England & Karachi, Pakistan (Remote) (Part-time)

As a founding designer with an IC/Leadership hybrid role, I was able to design the first digital products at Neem with a foundational design language and system.

This included creating modular workflows to help internal and external stakeholders to understand and build additional products/services using Neem's Embedded Finance Platform.

• Contributed to Product Strategy, Vision, and Experience
• UX research and usability testing, including deep dive interviews with design leaders in Fintech in the emerging market space
• Advocacy and improvement of UX Maturity across the organization, including onboarding the non-design product teams to user-centric design workflows
• Helped craft Neem tone of voice, and usability guidelines, and helped standardise UX writing processes

2021 — 2022
Product Design Consultant at Stealth Web3 Startup
Part-time, Remote

Designing an end-to-end social NFT marketplace.

Designing a mobile app from product ideation with the founders, to design, and supporting front-end development.

2003 — 2020

Delivered my first paid freelance project as a Flash designer at the age of 15, now with 20 years of experience, I design websites and web/mobile applications, while doing front-end development for selected projects and working closely with developers to provide end-to-end services as an agency.

2018 — 2019
VA, USA (Remote)

Leadership and IC hybrid role.

Led iOS app projects and designed e-commerce websites for the services business at Zeurix. Played a pivotal role in the production of GuideBuddy application by:
• Contributing to product's strategy, vision and experience
• UX research and user testing
• Presentations to customers and investors

Impact:
The entire application was completed in record time, while effectively staying
within the budgets. Early customers are already using it.

2016 — 2016
Chicago, IL, USA (Remote). Lahore, Pakistan (On-site)

Leadership & IC hybrid role.

Prior to entering the North American market, SoloInsight needed to establish an effective design team to redesign their existing applications and establish a culture of design.
• Laid foundation to product design that puts experience as a priority in complicated enterprise apps.
• Hands-on design for the company website, mobile app, software UI and IOT displays.
• Increased investor confidence by sharing design vision and strategy.

Impact:
SoloInsight is now amongst the top 3 PIAM (Physical Identity and Access Management) firms in United States. Customers include Coca Cola, Home Depot and McDonalds with an estimated 1 million+ user base across multiple locations. Design foundations that I laid are is still applicable, and being effectively utilized.

2011 — 2013
Co-Founder and Creative Director at Jump In Studios
Lahore, Pakistan

Established a game development studio as a design partner. Designed a 2D mobile game that was featured at the top in iOS App Store, under the action and arcade categories.
• Created and led a team of character designers, illustrators & UI artists.
• Developed animation prototypes and implementation strategy for developers.

2007 — 2011
Design Education at Beaconhouse National University
Lahore, Pakistan

Formal design education – BFA Fine Arts for Visual Communication Design.

Key areas/subjects:

• Layouts, typography, spacing, hierarchy
• Photography and illustration
• Ideation processes and workshops
• Storytelling and marketing
• Critique and feedbacks

During this period I did a few freelance projects as well, including:

• Award winning Flash website for one of Pakistan's biggest advertising companies
• The website of the design university itself as a student first, and then a redesign that remained live until June 2024 (more than a decade)

2004 — 2008
Web & Graphic Designer at World Incentives, Inc.
Boston, MA, USA (Remote)

Designed employee recognition websites for fortune 100-500 companies.
• Translated client scope of work to actionable items
• Executed UI development with active team collaboration
• Worked closely with sales team for winning projects, by designing presentations and demos for potential client.

Clients:
ADP, Qualcomm, Volvo, Dunlop Tyres, Goodyear Tyres, DynCorp & Citibank.

Impact:
• $50 Million+ in revenue from orders, using the reward program designed during my job.
• 100,000+ Employees of Fortune 100-500 companies used the reward program regularly.

Contact

Website
LinkedIn
Twitter