Zoe Xu

Zoe Xu

Design in Canada

About

Isn't it all about experience?

Projects

Ongoing

Photography project documenting shadow, light and absurdity.

Work Experience

2024 — Now
Growth Designer, Product & Visual at Royal Bank of Canada
Toronto

This is where I further improve on product design skills, where I am designing for RBC's Insurance's upcoming website experience, and deepening my experience working with marketing team to develop best growth design practice.

2022 — 2024
Digital Designer at Integrated Marketing - University of Toronto Advancement
Toronto

Worked for my alma mater about 2 years with a small yet supportive team where I designed user experience for UofT Alumni events and campaigns, along with developing different brand identities for affiliated start-ups.

2021 — 2022
Marketing Design Lead at Museum of Vancouver
Vancouver

It was a year contract where I was lucky enough to lead the brand refresh in the most calming office with tranquil waterfront view and lovely colleagues/friends.

2022 — 2022
Designer at Toronto International Film Festival
Toronto

Film! how wonderful.

2021 — 2021
Designer at Taglialatella Galleries Toronto & New York City

Designing for social and web in collaboration with gallery director, mural artists and occasionally a restless Italian Greyhound.

2019 — 2020
Marketing & Design Assistant at Penguin Random House

Curated books and publication selections into biweekly articles for probably the world most travelled penguin? Also did some translation work for their newsletters (English to Simplified Chinese).

Volunteering

2019 — 2021
PGSC UofT