> Hello you! I'm Zoe Thao Le, a Vietnam-based freelance designer and creative problem solver. \
> I make meaningful branding design, illustrations and packaging. I enjoy going beyond pure functionality by adding that extra kick to every project.

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My ist Post

> I am a graphic designer located in Vietnam, focusing on branding, key visual design, packaging design, and illustration. I have had the opportunity to create main visuals for promotional campaigns for various well-known partners, such as supermarkets and major brands like Go, Nam An Market, Terrisa, Apple Washington, Monsieur Luxe, Red Apron, Ichiban... I also edit product photos for their websites and e-commerce platforms. My branding projects include work for clients like Little Hands Montessori, B&B Interior, TMN Homes, The Kita, Zé Art Space, and others. I am passionate about designing engaging and attractive visuals for every project I undertake.

RESUME - ZOE THAO LE

Looking to collaborate with innovative clients to bring creative ideas to life and deliver impactful designs.



Graphic Design

Bachelor of Industrial Design at University of Architecture HCM City

Major: Industrial Design\
Minors: Studies in Art & Design, Graphic Design

3d digital sketching process - a step in a Packaging design project.

My Digital Product Sketch

"In this suffocating, breathless life an ordinary day can also be the source of a happiness, however small, but very real."

Layout Design & Cover Design: Zoe Thao Le

Author Nina Kim (Korean) - Illustrator: Bae Seong Tae

Supplier: Van Lang Cultural Joint Stock Company

Publisher: Hong Duc Publishing House

JUST A LITTLE SLOWER (Cham Mot Chut Thoi)

* Branding Design - Comunication Design

* Packaging Design

* Produce and editor Photo (F&B, Event)

Freelance Designer

* Coordinating with the publication team on projects including graphic designers, proofreaders, and illustrators to design layout book, calender và các ấn phẩm khác.

* Modifying page graphics to work with the images and text.

* Examining page proofs for final approval.

* Reviewing successful campaigns and adjusting strategies accordingly.

Layout Design

* Brand Visual: Create graphic layouts and local designs for infomercials, emails, websites, apps and social media accounts. \
  Collaborate with marketing and support campaigns with solution design, to deliver engaging & compelling visual communication materials to end users.

* Catalog Visual: Ensure the consistency & efficiency of all product photos on Chopp platforms.

* UI Design: Design elegant flows & interactions for Chopp audience across platforms.

* Marketing Communication Design. POSM Design: Banner, Standee, Brochure...\
  Produce photo, video for sale products and internal documents.

* Develope decor products with Paper Studio team - a divison within the company.

* Support in providing design to build company website.

Graphic Design/ Product Design

* Design and develop art curriculum for different age groups with more than 200 student through many courses. Inspire and lead students to develop creativity and self-expression. I also organize and lead creative painting workshops and community projects.

* Promote cultural preservation through art-based activities such as Binh Dinh martial arts performance workshops, "Hat Boi" performances and Hat Boi mask painting.

Zoe Thao Le

2024