Manage a diverse workload of print materials, digital design, packaging, photo retouching, and book editing. Experienced in creating visual concepts that inspire and captivate the consumer while creating a consistent brand representation across all materials. Developing creative ideas and concepts proposed to suit the client’s business objectives while project-managing at the same time.

A voice AI to automate complex phone calls for healthcare providers

Firstbase strive to empower companies by offering a comprehensive lifecycle solution for remote employee equipment.

I have led the design and implementation of the Asset Management system, which includes the creation and editing of assets, the launch of the tagging feature, and the enhancement of lifecycle tracking. Furthermore, I have contributed to the conceptualisation of the Product Catalogue, enabling IT administrators to manage and add products within their organisation. Additionally, I have envisioned the AI assistant feature to facilitate team onboarding and shape our product roadmap.

I also leverage my expertise in branding and graphic design to assist the team with crucial partnership collaboration materials, polish shareholder pitching decks, and contribute to the sales drive.

Glints is Southeast Asia's leading platform for tech-driven talent discovery, upskilling, and career exploration. My team developed key career development features for desktop and mobile, enhancing the job search process to quickly deliver value to users. Our focus covered onboarding, profile setup, job search, and application tracking.

To improve the user experience, we conducted usability studies and used data to refine UX. Key improvements included reducing friction with loading indicators, login reminders, and raising usability scores to exceed SUS 68.

We drove product metrics by understanding user needs and collaborating closely to boost engagement, sign-ups, and retention. Notable results include:

• 14.2% increase in Day 1 retention by improving mobile onboarding.

• Sign-up conversions jump from 58% to 74%.

• Google login success rate increased from 71% to 92%.

I also built an internal design system with reusable components, speeding up collaboration and delivering consistent, scalable designs across products.

Spark Protein is a Taiwanese brand founded in 2018 by fitness enthusiasts. They create protein snacks that cater to local taste preferences, attracting both fitness enthusiasts and health-conscious individuals. With high-quality ingredients and options for dietary restrictions, Spark Protein has become a trusted local brand, meeting the evolving needs of the Taiwanese market and standing out in the protein snack industry.

Lead strategic conversations that help rethink and reimagine the brand communicate with customers and potential customers, apply a feasible approach to a wide variety of products, communications, and experiences—owing to the translation of business objectives into marketing strategies.
Incubated two subsidiary brands, Plantiigood and Black, under spark protein to diverge different market domains.
Translate ideas into pixel-perfect mockups and design specs
Lead a collaborative design process from conception to launch, involving engineers, product managers, and cofounders.
Partner closely with diverse teams, including Brand, Marketing, Operation, Finance, Product, and Customer Services, and groups outside, including Video Productions, Photographers, and Suppliers.
Research, interview and analyse our customers to iterate the products
Working versatilely from digital experiences to publishing units
Construct a team collaboration process by adopting Jira tasks for project management and assisting in the setting of automation between Woo Commerce and the ERP system.
Elevate the hiring process by injecting HR CRM
Gather questionnaires for customer journey mapping and qualitative user interviews, analysing the CSAT and NPS feedback in cadence to elevate the shopping experience.
Marketing design using Mailchimp: dig into the open rate and UTM details with A/B testing.

Concepting and executing creative work across multiple platforms, collaborating with team members from all disciplines. Consistently seeks to enhance the level of creativity executed on all projects and works with the Art Director and Project Managers to ensure deliverables meet all standards and requirements.

• Play the essential role of encouraging design team members to achieve objectives and goals.
• Maintaining an interest in commerce, digital and creative industries also social and cultural trends.
• Mentor and oversee junior design team members.

Operate as a high-versatile Product Designer within the capacities of graphic design, UI/UX, video editing and diverse creative fields. Function as a designer-researcher in the early stage among the team to digest and analysing client industry, composing digital strategies based on reliable records and data. Not only managing the visual aspects for the Marketing Department but also work closely with stakeholders to develop an outcome which striking the balance of objectives and requirements with available resources. With a malleable characteristic who can work both autonomously and can collaborate with other designers.

• Take complicated tasks and processes and make them seem natural and intuitive.
• Partner with business stakeholders to understand their objectives and requirements.
• Apply user-centred and data-driven design strategies to projects that range from mobile applications to complex business systems.
• Map the journey of a user and identify opportunities for design solutions based on findings from user research.
• Provide intuitive, meaningful, and elegant interpretations of complex concepts based on client information and subject matter experts.

Act as an advocator for high-end brands such as Mercedes-Benz, BMW, execute with graphic layout and art editing magazines—experienced printing production, which includes inspecting colour proofs, Leading brainstorming meetings for proposals.
• Managing and executing the design and visual elements of a global magazine under the corporate publishing department.
• Overseeing the production process, including selecting images, designing layouts, and ensuring quality and consistency.
• Ensuring that the magazine's visual style aligns with the brand's overall identity and message.
• Collaborating with printing shop business partners to ensure a smooth magazine production process.
• Participating in business development activities, such as identifying new revenue streams and exploring growth opportunities.
• Offering a range of services within the corporate publishing department, including graphic design, editorial support, and branding and marketing.