At Firstbase, we strive to empower companies by offering a comprehensive lifecycle solution for remote employee equipment. I have led the design and implementation of the Asset Management system, which includes the creation and editing of assets, the launch of the tagging feature, and the enhancement of lifecycle tracking. Furthermore, I have contributed to the conceptualisation of the Product Catalogue, enabling IT administrators to manage and add products within their organisation. Additionally, I have envisioned the AI assistant feature to facilitate team onboarding and shape our product roadmap.

I also leverage my expertise in branding and graphic design to assist the team with crucial partnership collaboration materials, polish shareholder pitching decks, and contribute to the sales drive.

greift is an approach to providing emotional support and promoting unity among individuals going through the grieving process. The app would incorporate an AI chatbot for empathetic emotional support, guidance practices, and counselling scheduling. We aim to fill a gap for seeking mental help by offering a sense of connection and support accessible anytime, anywhere.

Manage a diverse workload of print materials, digital design, packaging, photo retouching, and book editing. Experienced in creating visual concepts that inspire and captivate the consumer while creating a consistent brand representation across all materials. Developing creative ideas and concepts proposed to suit the client’s business objectives while project-managing at the same time.

Glints is Southeast Asia’s #1 tech-enabled Talent, Upskilling, and Career Discovery Platform. My team was responsible for building one of our primary functional features, career development, on both the desktop and mobile apps. Our goal is to activate users by improving the job search experience and validating the aha moment to accelerate the time to first value exchange. Scope includes candidate onboarding, profile management, job marketplace, and application tracking.

Increase the usability of the platform by creating an excellent user experience by running design experiments, creating user flows and prototypes, usability testing, and data-driven UX evaluation.
Fix the friction by adding loading status, adding hint text to remind users of their last login method, and raising SUS above 68 of Hi-Fi usability testing
Conduct Hi-Fi usability testing for new features and redesign work

Move product metrics: using the understanding of our users, UI/UX knowledge, and strong collaboration with team members to create solutions that increase users willingness to sign up, take critical actions, engage, and retain
Onboarding: increase D1 new user retention by improving mobile onboarding by 14.20%
conversion to sign up from 58% to 74%
Google's authentication success rate increased from 71% to 92%

Construct an internal design system to replicate designs quickly by utilising premade UI components and elements to help the team collaborate. Increased efficiency and consistency lead a company to build faster products at scale.

Spark Protein is a Taiwanese brand founded in 2018 by fitness enthusiasts. They create protein snacks that cater to local taste preferences, attracting both fitness enthusiasts and health-conscious individuals. With high-quality ingredients and options for dietary restrictions, Spark Protein has become a trusted local brand, meeting the evolving needs of the Taiwanese market and standing out in the protein snack industry.

Lead strategic conversations that help rethink and reimagine the brand communicate with customers and potential customers, apply a feasible approach to a wide variety of products, communications, and experiences—owing to the translation of business objectives into marketing strategies.
Incubated two subsidiary brands, Plantiigood and Black, under spark protein to diverge different market domains.
Translate ideas into pixel-perfect mockups and design specs
Lead a collaborative design process from conception to launch, involving engineers, product managers, and cofounders.
Partner closely with diverse teams, including Brand, Marketing, Operation, Finance, Product, and Customer Services, and groups outside, including Video Productions, Photographers, and Suppliers.
Research, interview and analyse our customers to iterate the products
Working versatilely from digital experiences to publishing units
Construct a team collaboration process by adopting Jira tasks for project management and assisting in the setting of automation between Woo Commerce and the ERP system.
Elevate the hiring process by injecting HR CRM
Gather questionnaires for customer journey mapping and qualitative user interviews, analysing the CSAT and NPS feedback in cadence to elevate the shopping experience.
Marketing design using Mailchimp: dig into the open rate and UTM details with A/B testing.

Concepting and executing creative work across multiple platforms, collaborating with team members from all disciplines. Consistently seeks to enhance the level of creativity executed on all projects and works with the Art Director and Project Managers to ensure deliverables meet all standards and requirements.

• Play the essential role of encouraging design team members to achieve objectives and goals.
• Maintaining an interest in commerce, digital and creative industries also social and cultural trends.
• Mentor and oversee junior design team members.

Operate as a high-versatile Product Designer within the capacities of graphic design, UI/UX, video editing and diverse creative fields. Function as a designer-researcher in the early stage among the team to digest and analysing client industry, composing digital strategies based on reliable records and data. Not only managing the visual aspects for the Marketing Department but also work closely with stakeholders to develop an outcome which striking the balance of objectives and requirements with available resources. With a malleable characteristic who can work both autonomously and can collaborate with other designers.

• Take complicated tasks and processes and make them seem natural and intuitive.
• Partner with business stakeholders to understand their objectives and requirements.
• Apply user-centred and data-driven design strategies to projects that range from mobile applications to complex business systems.
• Map the journey of a user and identify opportunities for design solutions based on findings from user research.
• Provide intuitive, meaningful, and elegant interpretations of complex concepts based on client information and subject matter experts.

Act as an advocator for high-end brands such as Mercedes-Benz, BMW, execute with graphic layout and art editing magazines—experienced printing production, which includes inspecting colour proofs, Leading brainstorming meetings for proposals.
• Managing and executing the design and visual elements of a global magazine under the corporate publishing department.
• Overseeing the production process, including selecting images, designing layouts, and ensuring quality and consistency.
• Ensuring that the magazine's visual style aligns with the brand's overall identity and message.
• Collaborating with printing shop business partners to ensure a smooth magazine production process.
• Participating in business development activities, such as identifying new revenue streams and exploring growth opportunities.
• Offering a range of services within the corporate publishing department, including graphic design, editorial support, and branding and marketing.

Designed the logo, album cover and the visual identity for the artist Pan Liang Music.

Confused Girl is my search for people with whom I share the same questions. Not every question has an answer; however, seeing others who are asking the same questions makes me feel less alone. Let us walk the path to becoming bold, brave, maybe kind, independent beings.