Zidane Raka Al Fathir
Multidiciplinary Designer in Indonesia, He
About
I'm Dane, a Multidisciplinary Designer from Jakarta. I currently work professionally at Bhavana Inovasi Global (Sakha Coffee) and freelance in my spare time, enhancing simplicity and aesthetic value for my clients and their projects.
Projects
As the lead designer on this project, I crafted compelling visuals that resonated with our target audience,
→ achieving a 45% rise in brand awareness and a 55% boost in sales. By focusing on the customer and incorporating unique product-centric designs, I elevated brand perception.
-
✦ Blueberry Wellcream (2023) & (2024)
Captivating key visual for Sakha Coffee's debut Exclusive Product, with a visual that is equally special and intriguing. -
✦ Arabica Luwak
Create a design that mirrors its exquisite taste. A luxurious packaging experience that reflects the coffee's exclusive origins. -
✦ Halu Berry 96
Visually showcases the coffee's unique flavor. The vibrant composition captures the freshness and intensity of raspberry notes. -
✦ Glory Cherry Burst
The design, inspired by 'Glory' in the coffee title, symbolizes the victory and honor of CoE Indonesia 23/24, using crown imagery to convey achievement. -
✦ Tiramismooth Camada
This key visual is simple yet impactful, representing the packaging. The cake and color palette should harmonize to effectively attract coffee brewers. -
✦ Milkinho Da Cerra
To effectively showcase coffee's notes of milk chocolate flavor, it’s essential to design visually captivating key visuals that attract coffee brewers’ attention. -
✦ Chocorange Splash
What are our thoughts on the chocolate and orange coffee? It's delightful taste and unique combination that inspire my key visual, designed to captivate coffee brewers. -
✦ Sweet Bouquet
Using the same method as "Chocorange Splash," I designed the key visual to be as engaging as possible, as its sweetness encourages coffee brewers to give it a try. -
✦ Moonlime Jennifer
We present a new idea that highlights coffee with green lime notes at the top-notch. Picture enjoying coffee under the moonlight— now imagine if an astronaut brought this coffee to the moon. -
✦ UwU Apple Adagio
The exclusive release embodies a vintage essence, evoking the desired experience of the key visual: a timeless coffee with apple notes. -
✦ Alexander Le Grape
What can we say about Alexander the Great? He symbolizes power and victory, but how does this connect to coffee? well, then my role was to visualize the majestic experience of tasting, evoking the image of a king celebrating with fresh grapes that inspire brewers.
Each month features a double-date promotion that all brands participate in, including Sakha Coffee Roastery. My role is to enhance the visual appeal, ensuring it captures customer attention, leading to mutually beneficial results.
→ This strategy has resulted in a 35% monthly sales increase and elevated brand awareness, as each month’s unique theme and target audience strengthen customer confidence and relevance.
Create a limited-time offer featuring special discount bundles that pair Soega Sugar products with complementary items, all presented in an attractive display reflecting the double-date theme.
→ This strategy has resulted in a 20% increase in monthly sales and enhanced brand recognition through the implementation of unique themes that enhance customer trust and relevance.