Zdenek Culik

Zdenek Culik

Product designer in Prague, He/him


I have over 7 years experience in the design industry with a background in brand and campaign creation. I am an award-winning designer and a graduate of 2 graphic design schools. I've worked with companies and agencies across a wide range of industries, from individual to corporate.

I love bringing ideas to life through digital products and helping them succeed. My goal is to design innovative products that provide the best and most seamless user experience possible.

Work Experience

2016 — Now

As a freelance product designer, I've worked on projects ranging from small websites to complex web applications with extensive design systems. Clients include IKEA, Kooperativa, ŠKODA, Metrostav and others.

2020 — 2022

At elevup, I'm dedicated to creating seamless UX designs that leave a lasting impact.

2015 — 2020
Creative Art Director at tubeup

I am the co-founder of a creative digital agency. My role includes designing key visuals, brainstorming campaign ideas, creating microsites and handling all design work. We have also worked with clients such as CinemaCity, Notino, Costa Coffee and many others.

2018 — 2020

In Media Channel, I created new MVP products.

2017 — 2018

At Apploud, I had the opportunity to create visually stunning websites that left a lasting impression. These projects provided me with invaluable web design experience.

2016 — 2016

During my internship I gained valuable insights into brand building. I had the opportunity to create concept key visuals for upcoming campaigns and contribute to the development of major campaigns for brands such as CSOB, Odol and Radio Rockzone.

2016 — 2016

Winning the school competition opened the door to an internship at Leo Burnett. This experience proved to be a transformative journey, giving me valuable insight into the realm of large-scale marketing campaigns for brands such as Marlboro and Radio Impuls, among many others.



Branding, 4 web apps with complex design system


Descripion will be hereDescripion will be hereDescripion will be here

JETSURF at elevup

I created the UX/UI for a web app ordering system that includes a dealer configurator that serves dealers worldwide


Stress-Free onboardingof new employees


I created website design for agency

ŠKODA at elevup

I created the UX/UI for an internal web app for fleet management.


We created a product and brand redesign that increased online enrollment by hundreds of percent while delivering a seamless UX.


Quick creation of a stylish invoice for entrepreneurs.


I created UX/UI for a web app Diagnosis from Eye Background using AI. It is now certified as a medical device used in hospitals, with an investment of more than 20+ million CZK.


Create brand identity and UX/UI Design for presentation website

Fiddo at Media Channel

I was part of a team where we built a mobile app for dog lovers.


I helped design a website for one of the largest investment firms that not only impressed our clients, but also won us a prestigious design award.


Designed an evocative presentation site for the sale of apartments, with a visually appealing design that captures the tranquility and charm of the area.

BMW at apploud

UX/UI for internal BMW events


2020 — 2020

When Covid hits, we create an online video platform where teachers and students can meet.

2019 — 2019
Volunteer UX/UI Designer at Ticha Linka

I created a UX/UI online platform for the deaf for free


2014 — 2017

In my final exam I create brand identity, campaign and website for non-profit Barcamp conference. and help co-create the conference itself with great success created in Microsft and hundreds of attendees. Akce používá i dnes stejný branding. prazkybarcamp.cz

2009 — 2014

Basics of web design. Logo design and complete corporate graphic manual. Design and pre-press preparation of all types of printed and electronic publications.



Web Portfolio