ysf

ysf

Product Designer in London, UK, He/Him

About

Product Designer based in London UK, creating inclusive experiences for humans.

I help to create scalable and cohesive digital products that show personality through design and interactions.

Work Experience

2021 — Now
London

Founding designer crafting a live shopping experience on Mobile (iOS, Android) and Web.

Contributions: Web platform, native mobile platforms, end to end design process, feature planning and conceptualisation, branding, marketing assets, product strategy, design + engineering + product synergy, user research, design process optimisation, design system advocate.

2015 — Now
*Contract* Product Designer at ysfxd

Helping startups and companies design and develop their core product, focusing on cohesive scalable interfaces, interactions and product strategy.

2019 — 2021
London

Founding designer crafting a P2P marketplace for designer and streetwear fashion on Mobile (iOS, Android) and Web

Contributions: Web platform, native mobile platforms, end to end design process, feature planning and conceptualisation, product strategy, design + engineering + product synergy, user research, design process optimisation, design system advocate.

2019 — 2019
London

Lead designer on seller features and payment services, as well as the implementation of Depop's first design system. As part of the core team, I collaborated with other designers on various projects and helped develop core workflows to deliver high-quality features and product improvements at scale.

Contributions: native mobile platforms, end to end design process, feature planning and conceptualisation, product strategy, design + engineering + product synergy, mentoring, user research, design process optimisation, design system advocate.

2017 — 2019
Senior UX Designer at Pretty Little Thing

Core member of the founding UX team, helping to grow the design and product discipline within the company, alongside leading research projects.

Contributions: Web platform, end to end design process, feature planning and conceptualisation, product strategy, design + engineering + product synergy, user research, design process optimisation, design system advocate.

Contact

Twitter
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