Looking for new opportunities
About
Hi I'm Hsuan, a digital product designer with visual design expertise.
I specialise in product, visual, interaction design, illustration, user research, and frontend development(HTM,CSS,node.js).
Work Experience
• Elevate the UX and refine the customer journey on CFTE's website and THINK platform.
• Design visual materials and video production in response to market demands based on user preferences and the competitive landscape.
• Conduct market research and analyse trends to identify ongoing opportunities for product development.
• Established a product strategy and conducted in-depth user research and comparative usability testing.
• Redesigned product user interface (Ul) and defined Anomify design system. Decreased task reaction time by 87% and increased usability score exceeding 70.
• Developed the first set of agile product practices for the team, including user research, scrum, and workshop.
• Designed self-service ordering system from sketch for WowPrime achieving a 30% reduction in labour costs and expanded 3 stores during the pandemic.
• Launched the first design system and online documentation. Significantly improved efficiency and reduced design errors.
• Led marketing team and created visual design. Hit new record high on Facebook AD CTR(click-through rate) and increased media impressions.
• Created impactful advertisements and illustrations on social media and websites that directly contributed to a noticeable increase in sales.
• Took charge of designing food packaging for eCommerce store.
• Customised brand identity design, packaging design, and publication design.
• Showcased design concepts and strategies to clients.
• Managed publication quality and collaborated closely with manufacturers to maintain design quality.
Volunteering
• Lead design initiatives for Launch Projects collaborating with engineers and PMs to provide valuable design ideas and feedback within an agile framework.
• Assist mentees in refining their portfolios to showcase their skills and projects effectively.
• Track mentee progress and provide support to ensure their success in the program.