Work Experience
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Leads product design from ideation, design, testing, and eventual shipment to millions of users globally.
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Leverages metrics, user research and intuition to inform design decisions and construct product roadmap.
Helping businesses design and build beautiful products that activate, educate, retain, and engage. Amongst other stealth startups, clients include the following.
Fetii Ride
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Redesigned core booking, riding, and invite flows of consumer product.
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4.7/5 stars on App Store from 1.3K ratings
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Builds and designs digital e-commerce shop, shipping vintage clothing globally.
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Designs branding and consumer goods including packaging, marketing materials, and social content.
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Designing original clothing line including tops, jackets, handbags, and other merchandise.
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First hire into newly formed Design Strategy team, shipping experimental concepts zero-to-one.
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Designs cross-functionally spanning customer, merchant, and Dasher products.
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Designed Going Out loyalty, incentivizing existing delivery customers to visit restaurants in person.
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Designed the first version of Vibe Search, AI-based semantic search for the DoorDash platform.
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Led product design and brand design from ideation to implementation.
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Primary conductor of user research. Synthesized feedback and metrics into product decisions.
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Managed product roadmap, product team resource allocation, and product vision.
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One of three c-suite members contributed to company direction, fundraising, and marketing.
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Product metrics including engagement, retention, and l-ness, available upon request.
Built for the real world, Dive Chat is the all-in-one digital home for real world communities across the country. Fitness clubs, sororities and fraternities, youth groups, student organizations, housemates, and families use Dive Chat to streamline communication and ensure that every member knows of the group's next upcoming event.
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Led national TV exposure publicity stunts and organized community events.
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Assisted variety of office and candidate needs at campaign headquarters.
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Mobilized UMD student body by registering voters, creating digital graphics, and managing social media.