Yen Lai

Yen Lai

Product Growth Manager in Taipei, Taiwan, They/Them

Work Experience

2022 — Now
Product Growth Manager at MoBagel
Taiwan
  1. Enable product-led growth by making incremental product updates to attract and retain customers

  2. Own the product growth roadmap and use insights and experimentation to optimize user acquisition, retention, and revenue

  3. Create unified set of design system to ensure cohesive user experience across product portfolio and go-to-market assets

  4. Conduct user research, usability testing, and persona creation to improve user experiences of product portfolio.

2020 — 2022
Taipei, Taiwan
2020 — 2020
Taipei, Taiwan

Design for the unemployed seeking for government service

2018 — 2018
Marketing Intern at Daodu.Tech
Taipei, Taiwan
2016 — 2017
Policy Researcher at Legislative Yuan of R.O.C (Taiwan)
Taipei, Taiwan

Projects

2022
[Design System & Interaction] Customer Royalty Program App for Drinks
2022
[Research & Strategy] User Research of Online Course for General Counseling
2021
[Research & Strategy] at Taiwan Convenience Chain Store (confidential)

New business model for innovation food product

2021
[Research & Strategy] at Global Automotive (confidential)

Car purchasing service design research

2021
[Prototype & Interaction Design] at Hong Kong Multinational Conglomerate Company (confidential)

Internal consulting educational kit

2021

Message app build-in game campaign to member get member

2020

Government talent network service design

Side Projects

2023
AGI Colab Notes

I am designing a MVP in a team of three based in Taiwan, and we are all very interested in improving the efficiency of team collaboration.

2022

Newsletter to share out design, trend cases and observation

2022
Team's Official Website

Build up an experimental website for the team I am in. I collaborated with UI designer and be responsible for web development. Just for fun to do this project without engineer. Because I am the UX "Engineer"!

2021

改編自 Figma 設計總監 Noah Levin 在 Office Hours: Tips and tricks from the teams that build Figma 的分享,Figma 使用者進行快速討論的設計會議時,能使用到的 20 個快捷鍵技巧。

Awards

2021
Best CX User Interface Bronze Award from Digital Singularity Award, DSA

DIAGEO's member get member chatbot interactive game - LONG TABLE

2021
Best Marketing Silver Award in E-Commerce from Digital Singularity Award, DSA

DIAGEO's member get member chatbot interactive game - LONG TABLE

2021
Best User Experience Creative - Bronze Award from 4A

DIAGEO's member get member chatbot interactive game - LONG TABLE

Speaking

2022
Experience Design in Advertising at CE&Circus(Internal Sharing in Ogilvy)
Taipei, Taiwan

Prepared this sharing with the whole team. We share out our point of views and trend case studies of immersive design, AR/VR, and also mixed reality.

2022
Taipei, Taiwan

Share about the research and point of view I've done recently
It's all about decentralized autonomy organization, the past and the future.

Volunteering

2023 — Now
Volunteer, Writer at WiDS, Taiwan
Taipei, Taiwan

Education

2017 — 2021
M.S. at National Chengchi University
Taipei, Taiwan

Field of study: User Interface Design, Computer-Human Interaction

2011 — 2014
B.A. at National Cheng Kung University
Taipei, Taiwan

Field of study: Political Science, Political Economics

Contact

Twitter
Figma
GitHub
LinkedIn