My grass is greener than the other side 🌱🌱🌱
About
Hi. I'm Ye Ji.
I'm a UX/Product Designer with a foundation in hospitality. I use empathy to create products that cater to people's needs with desirable experiences.
Contact
Work Experience
Specialize in designing end-to-end responsive web and mobile apps for senior-focused smart home technology, working closely with PMs, engineers, and company leadership to ensure user needs align with business objectives. Led the creation of wireframes for over 80 screens, refining prototypes with user feedback and applying design thinking principles to meet business goals.
I specialize in crafting visually captivating websites, logos, and branding using Figma. My work involves designing and transforming clients into brand advocates. This leads to a continuous flow of referrals. Additionally, I proficiently manage client websites using Webflow, ensuring they stay up-to-date with a monthly retainer for feature updates.
Rebranded and redesigned the website, resulting in a 40% boost in user engagement through optimized flow and revitalized branding based on stakeholder input. Elevated brand visibility by 40% and increased engagement by 75% through refined visuals and interactive features driven by market research. Led the end-to-end UX/UI process, achieving a 47% increase in engagement and an 80% faster time-to-market. Iteratively improved based on extensive user feedback, leading to a 50% reduction in bounce rate and a 75% increase in website retention for the client.
I excelled in guest relations, delivering quality service and food. Maintained a positive demeanor in high-pressure environments. Known for crafting renowned temaki hand rolls featured in major publications. Thrived alongside Michelin-starred chefs, showcasing exceptional teamwork and communication as front-of-house staff.
Worked closely with the general and regional managers to exceed revenue goals at the company's top-performing store, achieving annual sales of $9+ million. Consistently provided outstanding dining experiences for over 500 daily guests, targeting sales exceeding $25,000. Additionally, played a key role in developing the service team, with three members advancing to managerial positions. Contributed operational recommendations for a 45-person, bi-level store with 20 service employees, focusing on service, culinary, and management enhancements.
Projects
Castle Rock is a real estate development firm specializing in new residential projects across NY and CT. With a focus on young buyers, sellers, and renters, we aim to streamline the process. Our digital platform connects realtors, sellers, and buyers for seamless transactions. Our goals include creating a user-friendly interface for convenient browsing. Buyers can explore property images, videos, and features before scheduling live tours. Tenants can easily make rent payments online. Sellers interested in further inquiries can contact Castle Rock directly. This platform ensures convenience for buyers and exposure for sellers.
As the lead designer at Global Wave Integration (GWI), I revamped the entire UX/UI process, revitalizing the website and improving the user experience. This encompassed a comprehensive rebranding initiative, refined visuals, and interactive features, resulting in a remarkable 40% surge in user engagement. Through strategic market research and polished visuals, I increased brand recognition by 40% and achieved a 75% higher engagement rate compared to their outdated website.
Real-time human connection with AR shopping.
Volunteering
Service-oriented community group coordinator with 9 years background in serving the church. Core competencies include planning, organizing, and building core relationships, as well as excellent communication and time management skills. Handles tasks with accuracy and efficiency.
Side Projects
Education
- completed 500+ hours of intensive ux/ui
coursework, design sprints, and group
critiques. - created 4 comprehensive cases
studies, worked as a solo designer for
user research, problem-scoping, solution
design, usability testing, and iterations.