Leadership & Development: As part of the core team, contributed directly to the platform’s strategic shift to B2B, actively involved in the development and implementation of functionalities that enabled this transition. Collaborated closely with cross-functional teams to ensure that design strategies aligned with new business objectives and user needs.

Product Design & Innovation: Led the comprehensive redesign of the service, incorporating new features driven by in-depth user research and market analysis. Spearheaded the development and integration of a robust design system that harmonized legacy designs with new iterations, setting the stage for a seamless and complete redesign.

Cross-Department Collaboration: Established and optimized processes that enhanced communication and collaboration between departments, ensuring a cohesive approach to product development and implementation.

Impact & Achievement: Contributed to the development and rollout of key functionalities that fueled exponential growth in platform engagement, scaling the active user base from just over 100 to more than 100,000 within a few months.

Leadership & Development: Pioneered the design strategy for CarersHQ from the ground up, establishing the foundational design processes and driving collaboration between the design and development teams.

Product Design & Innovation: Played a key role in developing and implementing a scalable design system that was integral to both the web service and mobile application. Designed and tested crucial business processes, ensuring alignment with user-centered design principles.

Brand & Communication Design: Led the creation and development of the CarersHQ brand, crafting all communication materials to establish a strong and consistent brand identity.

Impact & Achievement: Successfully facilitated the interaction process between the development team and the business, embedding user-centered design into the core of our product development lifecycle.

Leadership & Development: Spearheaded the formation and growth of MGNY's first in-house design team, mentoring 3 designers from entry-level positions to key organizational contributors.

Brand & Communication Design: Directed a comprehensive rebranding initiative, achieving a cohesive new visual language that aligns with our core values and vision. This strategic overhaul encompassed everything from the logo redesign to integrating this branding across all company materials, resulting in a unified and impactful corporate identity.

Product Design & Innovation: I led the end-to-end redesign of our client portal and associated products, enhancing user satisfaction. I also developed and deployed a scalable design system, which helped to redesign the client portal in 5 weeks and maintain consistency across our digital touchpoints.

Impact & Achievement: During the redesign process, we increased the number of self-completed questionnaires from 42% of users to 81%, reducing the burden on the support department.

Strategic Design Leadership: I managed and developed a team of seven designers. I redesigned Shark Taxi, which increased the rating on the App Store from 3.2 to 4.8, with over 30k reviews. I designed a platform for Ford software developers and maintained Givingli, the best gifting app in the App Store, with a 4.9 rating and editor's choice.

Collaboration Among Departments: I transformed workflow by introducing product team systems and replacing isolated departments. This shift enhanced team communication, developed processes, and significantly reduced gaps, improving overall project efficiency and alignment.

Design Process Optimization: I provided design sprint methodology, streamlining our workflow and significantly cutting estimation and delivery times by roughly 22-26%.

Knowledge Sharing: Conducted workshops for the sales team to improve the company's overall design literacy level. This helped optimize the sales stage and improved the interaction with leads.

Talent Development: Mentored an intern to full-fledged designer status, emphasizing cultivating in-house talent and professional growth.

Project Leadership: Guided the successful launch of over 12 key projects, including flagship initiatives for Ford and Wallex.

Branding Initiative: I managed the rebranding process to change the company's perception and take it to the next level.

Product Development & Launch: Collaborated closely with the CEO and a dedicated team of four, driving the development and launch of a new service from concept to its first revenue, showcasing strategic and operational agility.

Pitch Deck Creation: Design and formulate compelling pitch decks, communicating product value propositions to stakeholders.

Design Leadership: Acted as an integrator between various product teams, enhancing the pace of design and development iterations by fostering streamlined communication and minimizing the need for micromanagement.

Client Collaboration: Engaged in significant projects with major clients such as Western Union, Visa, MasterCard, Rakuten Viber, Mambu, Pepsico, etc.